Google woos IT managers with old-tech billboards

August 3, 2009
Google resorted to old-time outdoor billboards in its quest to convince business IT managers to use software applications that the Internet titan offers as services online.

Google on Monday resorted to old-time outdoor billboards in its quest to convince business IT managers to use software applications that the Internet titan offers as services online.

Messages that will change each work day for four weeks debuted on billboards along major commute routes in Boston, Chicago, New York City and San Francisco, according to Creative Lab managing director Andy Berndt.

"The billboards tell the story of an anonymous IT manager who gets so fed up with the typical IT status quo that his company eventually, you guessed it, goes Google," Berndt wrote in a message on the California firm's website.

Motorola and Genentech are reportedly among more than 1.75 million businesses, schools and organizations that use programs online instead of installing and maintaining software on their networks.

The Google Apps suite includes calendar, document and email programs that compete with packaged offerings at the heart of Microsoft's empire.

Google charges businesses 50 dollars per worker per year to use programs it offers online, referred to as "in the cloud." Google Apps are offered free to individuals for personal use.

The Internet giant recently declared its Apps suite out of test, or beta, status in a bid to assure businesses that they can rely on the services.

(c) 2009 AFP

Explore further: Google Apps synch to Microsoft Outlook email

Related Stories

Google Apps synch to Microsoft Outlook email

June 10, 2009

Google on Tuesday synched applications available online as services with Outlook email programs, continuing a push into workplaces historically dominated by Microsoft software.

Google launches rare ad campaign to sell more apps

August 3, 2009

(AP) -- Google Inc. is so well known that it has become a synonym for search, making advertising unnecessary. Getting businesses to buy Google's online suite of office applications requires a little more elbow grease and ...

'Tasks' software is Gmail Labs first graduate

July 14, 2009

Google Labs brainchild "Tasks" graduated from the sandbox on Tuesday as the Internet giant seeks to entice computer users to switch from packaged software to programs offered online as services.

Microsoft moving Office online in duel with Google

July 13, 2009

Microsoft on Monday said that the 2010 version of its popular Office software will feature online collaboration as the technology giant duels "in the cloud" with Internet titan Google.

Recommended for you

Cryptocurrency rivals snap at Bitcoin's heels

January 14, 2018

Bitcoin may be the most famous cryptocurrency but, despite a dizzying rise, it's not the most lucrative one and far from alone in a universe that counts 1,400 rivals, and counting.

Top takeaways from Consumers Electronics Show

January 13, 2018

The 2018 Consumer Electronics Show, which concluded Friday in Las Vegas, drew some 4,000 exhibitors from dozens of countries and more than 170,000 attendees, showcased some of the latest from the technology world.

Finnish firm detects new Intel security flaw

January 12, 2018

A new security flaw has been found in Intel hardware which could enable hackers to access corporate laptops remotely, Finnish cybersecurity specialist F-Secure said on Friday.

0 comments

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.