News tagged with billboards
Photoshopped Images Could Carry Warnings in France
(PhysOrg.com) -- A law has been proposed in France that would see digitally enhanced images carry a warning to viewers that the image has been retouched to change the physical appearance of a person. The proposed ...
Sep 28, 2009 |
4.6 / 5 (19) |
16
LED lights build communication network
(PhysOrg.com) -- Imagine a world where bright, energy-sipping, cheap, durable LEDs light the world. A world where if you have enough light to see, you are connected. The University of California, Riverside ...
Aug 04, 2009 |
4.3 / 5 (9) |
2
New LED lights have a bright future for communication
Imagine a world where bright, energy sipping, cheap, durable LEDs light the world. A world where if you have enough light to see, you are connected.
Aug 12, 2009 |
5 / 5 (4) |
4
More U.S. communities banning 'television on a stick'
As the United States cracks down on texting while driving, more than a dozen cities around the nation have banned what some consider a growing external driving distraction: digital billboards.
Mar 28, 2010 |
4.7 / 5 (3) |
4
Tokyo trials digital billboards that scan passers-by
Digital advertising billboards being trialled in Japan are fitted with cameras that read the gender and age group of people looking at them to tailor their commercial messages.
Technology / Hi Tech & Innovation
Jul 15, 2010 |
3 / 5 (1) |
6
Power-slurping signs
Every eight seconds, the message changed. Drivers whizzing by on I-95 in Northeast Philadelphia might have seen an ad for American Idol, which then flashed to ones for a Sixers game, a Target sale, 95.7 Ben-FM, and a Lenovo ...
Technology / Energy & Green Tech
Apr 26, 2011 |
1 / 5 (1) |
5
Billboard
A billboard (also called a "hoarding" in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers. Typically showing large, ostensibly witty slogans, and distinctive visuals, billboards are highly visible in the top designated market areas. Bulletins are the largest, most impactful standard-size billboards. Located primarily on major highways, expressways or principal arterials, they command high-density consumer exposure (mostly to vehicular traffic). Bulletins afford greatest visibility due not only to their size, but because they allow creative "customizing" through extensions and embellishments.
Posters are the other common form of billboard advertising, located chiefly in commercial and industrial areas on primary and secondary arterial roads. Posters are a smaller format than bulletins and are viewed principally by residents and commuter traffic, with some pedestrian exposure.
For more information about Billboard, read the full article at
Wikipedia.
This text uses material from Wikipedia and is available under the GNU Free Documentation License.
