Conductive paint lands in pens and pots for creatives

London-based Bare Conductive Ltd. makes electrically conductive paint called Bare Paint. The substance allows the painting of "liquid wiring" on any surface. Except for skin, you can apply its paint on walls and assorted ...

Lima billboard is tapped for drinking water

(Phys.org)—A billboard in Lima, Peru, created by ad agency Mayo DraftCFB in collaboration with the University of Engineering and Technology (UTEC), captures the air's humidity and turns it into potable water for Lima residents. ...

Tokyo trials digital billboards that scan passers-by

Digital advertising billboards being trialled in Japan are fitted with cameras that read the gender and age group of people looking at them to tailor their commercial messages.

Photoshopped Images Could Carry Warnings in France

(PhysOrg.com) -- A law has been proposed in France that would see digitally enhanced images carry a warning to viewers that the image has been retouched to change the physical appearance of a person. The proposed statement ...

LED lights build communication network

(PhysOrg.com) -- Imagine a world where bright, energy-sipping, cheap, durable LEDs light the world. A world where if you have enough light to see, you are connected. The University of California, Riverside will lead a multi-campus ...

More U.S. communities banning 'television on a stick'

As the United States cracks down on texting while driving, more than a dozen cities around the nation have banned what some consider a growing external driving distraction: digital billboards.

Travel book goes mobile with scannable QR code

(AP) -- Many travelers still rely on comprehensive printed guidebooks for tourism information. But travelers are also increasingly using mobile technology to plan a trip or find their way around.

Power-slurping signs

Every eight seconds, the message changed. Drivers whizzing by on I-95 in Northeast Philadelphia might have seen an ad for American Idol, which then flashed to ones for a Sixers game, a Target sale, 95.7 Ben-FM, and a Lenovo ...

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Billboard

A billboard (also called a "hoarding" in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers. Typically showing large, ostensibly witty slogans, and distinctive visuals, billboards are highly visible in the top designated market areas. Bulletins are the largest, most impactful standard-size billboards. Located primarily on major highways, expressways or principal arterials, they command high-density consumer exposure (mostly to vehicular traffic). Bulletins afford greatest visibility due not only to their size, but because they allow creative "customizing" through extensions and embellishments.

Posters are the other common form of billboard advertising, located chiefly in commercial and industrial areas on primary and secondary arterial roads. Posters are a smaller format than bulletins and are viewed principally by residents and commuter traffic, with some pedestrian exposure.

This text uses material from Wikipedia, licensed under CC BY-SA