Schumer: Probe billboards using phone data to track shoppers

An outdoor advertising company that owns thousands of billboards across the country, including in Times Square, and around the world, is using mobile phone data to learn about people who are passing their displays in order ...

Astronomers, billboard companies clash over signs that shine

Arizona has long been a haven for astronomers who take advantage of its mountain peaks and vast stretches of dark, desert sky to gaze at stars and planets. The state is also home to a thriving billboard industry whose signs ...

Spotify prompts industry debates on streaming

From board rooms in Japan to songwriter's rooms in Nashville, a debate is brewing in music industry circles about the financial and creative value of streaming music, even as its popularity and impact skyrocket.

Conductive paint lands in pens and pots for creatives

London-based Bare Conductive Ltd. makes electrically conductive paint called Bare Paint. The substance allows the painting of "liquid wiring" on any surface. Except for skin, you can apply its paint on walls and assorted ...

Lima billboard is tapped for drinking water

(Phys.org)—A billboard in Lima, Peru, created by ad agency Mayo DraftCFB in collaboration with the University of Engineering and Technology (UTEC), captures the air's humidity and turns it into potable water for Lima residents. ...

Possible link between electronic billboards and highway crashes

A new study published in Traffic Injury Prevention has found that drivers take more and longer glances at electronic billboards than regular signs, indicating a possible link between these digital signs and highway crashes.

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Billboard

A billboard (also called a "hoarding" in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers. Typically showing large, ostensibly witty slogans, and distinctive visuals, billboards are highly visible in the top designated market areas. Bulletins are the largest, most impactful standard-size billboards. Located primarily on major highways, expressways or principal arterials, they command high-density consumer exposure (mostly to vehicular traffic). Bulletins afford greatest visibility due not only to their size, but because they allow creative "customizing" through extensions and embellishments.

Posters are the other common form of billboard advertising, located chiefly in commercial and industrial areas on primary and secondary arterial roads. Posters are a smaller format than bulletins and are viewed principally by residents and commuter traffic, with some pedestrian exposure.

This text uses material from Wikipedia, licensed under CC BY-SA