Blimp gets big screen

May 03, 2006

The Lightship Group, a subsidiary of American Blimp Corporation, unveiled its new A-170 Video Lightsign airship in hopes of rejuvenating the blimp industry.

Hoping to attract potential advertising clients, the new airship could potentially enable broadcasts of live TV, Internet sites, stock tickers and slider shows on its full-color 30' X 70' LED screen.

"The key aspect of the Video Lightsign airship is that it revolutionizes outdoor and blimp advertising," said Toby Page, marketing director, The Lightship Group. "It enables us to offer the holy grail of Total Integrated Marketing utilizing a single medium. In other words, outdoor, TV, Radio, Internet, Print, PR, Event and Promotional marketing are all potential media avenues that can be accessed by the Lightsign airship."

"We have changed the traditional blimp media platform into a technologically advanced tool for the 21st century," he added. "The possibilities are endless, and the Sky really is the limit."

The new airship is a partnership with Sanyo North America Corporation, which has partnered with the company for nine years on its blimp program.

In addition, "the latest airship could be use for integrated marketing and promoting campaigns utilizing GPS tracking, two-way communication with customers, text messaging and phone tie-ins," the company said.

"The new A-170 Video Lightsign airship is the natural next step in the development of airships as a media tool, enabling true interaction with customers, and the activation of any marketing campaign," said Alan Foster, Sanyo's vice president of corporate communications.

Copyright 2006 by United Press International

Explore further: Study reveals mature motorists worse at texting and driving

add to favorites email to friend print save as pdf

Related Stories

People finding their 'waze' to once-hidden streets

1 hour ago

When the people whose houses hug the narrow warren of streets paralleling the busiest urban freeway in America began to see bumper-to-bumper traffic crawling by their homes a year or so ago, they were baffled.

Identity theft victims face months of hassle

1 hour ago

As soon as Mark Kim found out his personal information was compromised in a data breach at Target last year, the 36-year-old tech worker signed up for the retailer's free credit monitoring offer so he would ...

Observers slam 'lackluster' Lima climate deal

2 hours ago

A carbon-curbing deal struck in Lima on Sunday was a watered-down compromise where national intransigence threatened the goal of a pact to save Earth's climate system, green groups said.

Your info has been hacked. Now what do you do?

2 hours ago

Criminals stole personal information from tens of millions of Americans in data breaches this past year. Of those affected, one in three may become victims of identity theft, according to research firm Javelin. ...

New Bond script stolen in Sony hack

2 hours ago

An "early version" of the screenplay for the new James Bond film was the latest victim of a massive hacking attack on Sony Pictures Entertainment, its producers said in a statement on their website Sunday.

Ag-tech could change how the world eats

7 hours ago

Investors and entrepreneurs behind some of the world's newest industries have started to put their money and tech talents into farming - the world's oldest industry - with an audacious agenda: to make sure there is enough ...

Recommended for you

Study reveals mature motorists worse at texting and driving

9 hours ago

A Wayne State University interdisciplinary research team in the Eugene Applebaum College of Pharmacy and Health Sciences has made a surprising discovery: older, more mature motorists—who typically are better drivers in ...

Napster co-founder to invest in allergy research

Dec 17, 2014

(AP)—Napster co-founder Sean Parker missed most of his final year in high school and has ended up in the emergency room countless times because of his deadly allergy to nuts, shellfish and other foods.

LA mayor plans 7,000 police body cameras in 2015

Dec 16, 2014

Mayor Eric Garcetti announced a plan Tuesday to equip 7,000 Los Angeles police officers with on-body cameras by next summer, making LA's police department the nation's largest law enforcement agency to move ...

Merriam-Webster names 'culture' word of the year

Dec 15, 2014

A nation, a workplace, an ethnicity, a passion, an outsized personality. The people who comprise these things, who fawn or rail against them, are behind Merriam-Webster's 2014 word of the year: culture.

In Curiosity Hacked, children learn to make, not buy

Dec 14, 2014

With her right hand, my 8-year-old daughter, Kalian, presses the red-hot soldering iron against the circuit board. With her left hand, she guides a thin, tin wire until it's pressing against both the circuit board and the ...

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.