Blimp gets big screen

May 03, 2006

The Lightship Group, a subsidiary of American Blimp Corporation, unveiled its new A-170 Video Lightsign airship in hopes of rejuvenating the blimp industry.

Hoping to attract potential advertising clients, the new airship could potentially enable broadcasts of live TV, Internet sites, stock tickers and slider shows on its full-color 30' X 70' LED screen.

"The key aspect of the Video Lightsign airship is that it revolutionizes outdoor and blimp advertising," said Toby Page, marketing director, The Lightship Group. "It enables us to offer the holy grail of Total Integrated Marketing utilizing a single medium. In other words, outdoor, TV, Radio, Internet, Print, PR, Event and Promotional marketing are all potential media avenues that can be accessed by the Lightsign airship."

"We have changed the traditional blimp media platform into a technologically advanced tool for the 21st century," he added. "The possibilities are endless, and the Sky really is the limit."

The new airship is a partnership with Sanyo North America Corporation, which has partnered with the company for nine years on its blimp program.

In addition, "the latest airship could be use for integrated marketing and promoting campaigns utilizing GPS tracking, two-way communication with customers, text messaging and phone tie-ins," the company said.

"The new A-170 Video Lightsign airship is the natural next step in the development of airships as a media tool, enabling true interaction with customers, and the activation of any marketing campaign," said Alan Foster, Sanyo's vice president of corporate communications.

Copyright 2006 by United Press International

Explore further: Under some LED bulbs whites aren't 'whiter than white'

add to favorites email to friend print save as pdf

Related Stories

Buoyant Airborne Turbine to harness winds in Alaska

Mar 26, 2014

(Phys.org) —Call it a power-transmitter in the sky. Better still, call it by its official name, the Buoyant Airborne Turbine (BAT ) which a company called Altaeros Energies will be launching soon in Alaska ...

Recommended for you

Under some LED bulbs whites aren't 'whiter than white'

15 hours ago

For years, companies have been adding whiteners to laundry detergent, paints, plastics, paper and fabrics to make whites look "whiter than white," but now, with a switch away from incandescent and fluorescent lighting, different ...

Freight train industry to miss safety deadline

Apr 16, 2014

The U.S. freight railroad industry says only one-fifth of its track will be equipped with mandatory safety technology to prevent most collisions and derailments by the deadline set by Congress.

User comments : 0

More news stories

LinkedIn membership hits 300 million

The career-focused social network LinkedIn announced Friday it has 300 million members, with more than half the total outside the United States.

Researchers uncover likely creator of Bitcoin

The primary author of the celebrated Bitcoin paper, and therefore probable creator of Bitcoin, is most likely Nick Szabo, a blogger and former George Washington University law professor, according to students ...

Impact glass stores biodata for millions of years

(Phys.org) —Bits of plant life encapsulated in molten glass by asteroid and comet impacts millions of years ago give geologists information about climate and life forms on the ancient Earth. Scientists ...