Blimp gets big screen

May 03, 2006

The Lightship Group, a subsidiary of American Blimp Corporation, unveiled its new A-170 Video Lightsign airship in hopes of rejuvenating the blimp industry.

Hoping to attract potential advertising clients, the new airship could potentially enable broadcasts of live TV, Internet sites, stock tickers and slider shows on its full-color 30' X 70' LED screen.

"The key aspect of the Video Lightsign airship is that it revolutionizes outdoor and blimp advertising," said Toby Page, marketing director, The Lightship Group. "It enables us to offer the holy grail of Total Integrated Marketing utilizing a single medium. In other words, outdoor, TV, Radio, Internet, Print, PR, Event and Promotional marketing are all potential media avenues that can be accessed by the Lightsign airship."

"We have changed the traditional blimp media platform into a technologically advanced tool for the 21st century," he added. "The possibilities are endless, and the Sky really is the limit."

The new airship is a partnership with Sanyo North America Corporation, which has partnered with the company for nine years on its blimp program.

In addition, "the latest airship could be use for integrated marketing and promoting campaigns utilizing GPS tracking, two-way communication with customers, text messaging and phone tie-ins," the company said.

"The new A-170 Video Lightsign airship is the natural next step in the development of airships as a media tool, enabling true interaction with customers, and the activation of any marketing campaign," said Alan Foster, Sanyo's vice president of corporate communications.

Copyright 2006 by United Press International

Explore further: Sistine chapel dazzles after technological makeover

add to favorites email to friend print save as pdf

Related Stories

Buoyant Airborne Turbine to harness winds in Alaska

Mar 26, 2014

(Phys.org) —Call it a power-transmitter in the sky. Better still, call it by its official name, the Buoyant Airborne Turbine (BAT ) which a company called Altaeros Energies will be launching soon in Alaska ...

Recommended for you

China web users laud Apple boss for coming out

10 hours ago

Apple chief Tim Cook's announcement of his homosexuality was the top topic on Chinese Internet forums Friday, with many users lauding him as a hero—and some joking about his declaration. ...

Sistine chapel dazzles after technological makeover

Oct 30, 2014

High above the altar in the Vatican's Sistine Chapel, the halo around Jesus Christ's head in Michelangelo's famous frescoes shines with a brighter glow, thanks to a revolutionary new lighting system.

Free urban data—what's it good for?

Oct 29, 2014

Cities around the world are increasingly making urban data freely available to the public. But is the content or structure of these vast data sets easy to access and of value? A new study of more than 9,000 ...

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.