Luxottica to launch world's first 3D glasses

Sep 15, 2010

Italian eyewear giant Luxottica said on Wednesday it would launch the world's first range of glasses for watching 3D films with prescription lenses through its US brand Oakley later this year.

Oakley "has achieved unparalleled visual clarity while extending the wearer's peripheral viewing angle and providing a truer alignment of 3D images," Luxottica said in a statement.

Luxottica said it has been using the workshops of US industry giant DreamWorks Animation for testing.

The company said "premium editions in the new line will be the first 3D eyewear on Earth with optically correct lenses".

The first pairs of 3D glasses will be available in the United States later this year and will be launched in the rest of the world in 2011.

"We are very proud of this technological breakthrough," Andrea Guerra, chief executive of Luxottica, was quoted as saying.

The market for 3D cinema and television viewing is currently booming.

Fuji Chimera, a Japanese economic research centre, said in a study published in July that the number of televisions on the market equipped with 3D technology would constitute around half of the world total by 2015.

Explore further: Bringing history and the future to life with augmented reality

add to favorites email to friend print save as pdf

Related Stories

Toshiba to launch first glasses-free 3D TV

Aug 24, 2010

Japanese electronics giant Toshiba plans to market the world's first 3D television that does not need special glasses later this year, a report said on Tuesday.

Sharp unveils 3D televisions in Japan

May 31, 2010

Japanese electronics giant Sharp unveiled a line of 3D televisions Monday, joining rivals Samsung Electronics and Sony Corp. in an increasingly competitive sector the industry hopes will drive profits.

Belgian newspaper issues 3D edition

Mar 09, 2010

A Belgian daily newspaper offered its readers a new perspective on the world Tuesday with a 3D edition complete with special glasses.

Nokia Showcases 3D Cell Phone

Sep 04, 2009

(PhysOrg.com) -- Finnish giant Nokia, the world's biggest phone manufacturer, is developing a 3D mobile phone with a stereoscopic display. And you don't need 3D glasses to get the three-dimensional effect.

Japanese group gives health tips to 3D viewers

Apr 23, 2010

A group of Japanese businesses has released a handbook advising viewers on health and safety when watching three-dimensional televisions to counter symptoms such as dizziness, nausea, and eye fatigue.

Recommended for you

Patent talk: Google sharpens contact lens vision

Apr 16, 2014

(Phys.org) —A report from Patent Bolt brings us one step closer to what Google may have in mind in developing smart contact lenses. According to the discussion Google is interested in the concept of contact ...

Neuroscientist's idea wins new-toy award

Apr 15, 2014

When he was a child, Robijanto Soetedjo used to play with his electrically powered toys for a while and then, when he got bored, take them apart - much to the consternation of his parents.

Land Rover demos invisible bonnet / car hood (w/ video)

Apr 14, 2014

(Phys.org) —Land Rover has released a video demonstrating a part of its Discover Vision Concept—the invisible "bonnet" or as it's known in the U.S. the "hood" of the car. It's a concept the automaker ...

User comments : 2

Adjust slider to filter visible comments by rank

Display comments: newest first

Physic
not rated yet Sep 15, 2010
I hope you are the only one in the room watching 3D TV. Those 3D goggles without prescription from Samsung are about $200.00
MarkyMark
not rated yet Sep 16, 2010
I hope you are the only one in the room watching 3D TV. Those 3D goggles without prescription from Samsung are about $200.00

Well lets see shall we netherless if they worked well i might as i use glasses too.

More news stories

Hackathon team's GoogolPlex gives Siri extra powers

(Phys.org) —Four freshmen at the University of Pennsylvania have taken Apple's personal assistant Siri to behave as a graduate-level executive assistant which, when asked, is capable of adjusting the temperature ...

Better thermal-imaging lens from waste sulfur

Sulfur left over from refining fossil fuels can be transformed into cheap, lightweight, plastic lenses for infrared devices, including night-vision goggles, a University of Arizona-led international team ...

Deadly human pathogen Cryptococcus fully sequenced

Within each strand of DNA lies the blueprint for building an organism, along with the keys to its evolution and survival. These genetic instructions can give valuable insight into why pathogens like Cryptococcus ne ...