Sony Ericsson targeting China's smartphone market

Sep 01, 2010
A man walks past a mobile phone outlet in Beijing in 2009. Sony Ericsson said China would become its biggest handset market by volume in the next three to four years, as it moved to grab a bigger slice of the fast-growing smartphone market.

Sony Ericsson said Wednesday China would become its biggest handset market by volume in the next three to four years, as it moved to grab a bigger slice of the fast-growing smartphone market.

The Japanese-Swedish mobile phone manufacturer estimated smartphone use in China would reach 50 percent of all mobile phone users in the country by 2015, as it launched its latest smartphone, called the A8i, in Beijing.

Smartphones accounted for 11.2 percent of the mobile phone market in the second quarter, according to research firm Analysys International.

"People want smartphones and affordability will be there because smartphones will quickly go down in price range," Sony Ericsson global president Bert Nordberg told reporters.

Sony Ericsson, a joint venture between Ericsson of Sweden and Sony of Japan, said the A8i was developed with and supports the Chinese homegrown third-generation network TD-SCDMA.

The smartphone uses an operating system based on Google's and will hit store shelves in the fourth quarter of this year, Nordberg said.

Sony Ericsson had 9.3 percent of China's smartphone market in the second quarter, ranking the company fourth behind Nokia, and Motorola, according to Analysys.

The A8i was the "first step" in developing smartphones that support the TD-SCDMA network, said Magnus Ahlqvist, president of Sony Ericsson Mobile Communication in China.

"We have a plan to engage more broadly and cover more price ranges," Ahlqvist told reporters.

said the price tag for the A8i smartphone would be decided by China Mobile.

had 814 million mobile phone users at the end of July, official data showed.

Explore further: IBM earnings dip as sales fall again

Related Stories

Mobile phone sales rise in 3rd quarter: study

Nov 12, 2009

Global sales of mobile phones reversed a slide that began late last year and turned positive in third quarter 2009, a trend expected to accelerate thanks to smartphones, a study disclosed Thursday.

Mobile phone maker Sony Ericsson posts Q1 profit

Apr 16, 2010

(AP) -- Mobile phone maker Sony Ericsson posted its first quarterly profit in nearly two years Friday, boosted by gains from high-end devices such as smartphones and cost cuts.

Recommended for you

IBM earnings dip as sales fall again

10 hours ago

Technology heavyweight IBM reported Monday lower profits in the first quarter following another drop in revenues, this time partly due to the strong dollar.

Global, Chinese automakers debut new car models

22 hours ago

Ford showed off its new Taurus and Nissan unveiled a midsize sedan designed for China on Monday at a Shanghai Auto Show that highlighted the commercial resurgence of lower-priced Chinese auto brands.

Germany still has some way to go to 'smart factories'

Apr 19, 2015

Collaborative robots and intelligent machinery may have wowed the crowds at this year's Hannover Messe, but experts see German industry as having some way to go towards incorporating them on factory floors ...

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.