Staples to sell Amazon's Kindle

Aug 31, 2010
Amazon's Kindle DX 9.7" Wireless Reading Device, seen here in 2009. Staples will begin selling Amazon's Kindle electronic book reader this year, making the US office supply chain the second brick-and-mortar store to offer the device.

Staples will begin selling Amazon's Kindle electronic book reader this year, making the US office supply chain the second brick-and-mortar store to offer the device.

The Kindle has been sold through Amazon's website since it made its debut in 2007 and has been available at US retail giant Target's stores since April.

Staples said it would offer the e-reader in all of its more than 1,550 stores around the United States "beginning this fall."

"As part of our efforts to offer customers a wide range of top technology products and services at amazing values, the new Kindle is a natural fit," said Staples executive vice president of merchandising and marketing Jevin Eagle.

While it declined to release sales figures, Amazon said last week that the latest models of the Kindle were its "fastest-selling ever."

Amazon unveiled two new versions of the Kindle in late July, including one that sells for 139 dollars, its lowest price yet.

Amazon cut the price of the Kindle and revamped the line in the face of a threat in the e-reader market from Apple's iPad and companies like Sony and bookstore Barnes & Noble, which also offer e-readers.

Apple's cheapest costs 499 dollars and features a color e-reader, compared with the black-and-white , which is devoted exclusively to digital books.

Barnes & Noble sells a version of its e-reader, the Nook, for 149 dollars while Sony's cheapest e-reader is 150 dollars.

Explore further: E Ink isn't just for e-readers any more

add to favorites email to friend print save as pdf

Related Stories

Amazon says new Kindle a best seller

Aug 25, 2010

Amazon.com on Wednesday said the new generation Kindle electronic book reader is a best seller, with people snapping up the devices at a record pace.

Sony cuts e-reader price to stay competitive

Jul 07, 2010

(AP) -- Sony has cut the prices on its electronic-book readers in an effort to keep up with stiff competition from Amazon.com and Barnes & Noble, which both recently slashed prices on their own e-readers.

Recommended for you

E Ink isn't just for e-readers any more

Dec 24, 2014

E-readers may be passe, but you could soon see the black-and-white, easy-to-read screens that helped make them a big hit in a lot more places and products.

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.