Staples to sell Amazon's Kindle

Aug 31, 2010
Amazon's Kindle DX 9.7" Wireless Reading Device, seen here in 2009. Staples will begin selling Amazon's Kindle electronic book reader this year, making the US office supply chain the second brick-and-mortar store to offer the device.

Staples will begin selling Amazon's Kindle electronic book reader this year, making the US office supply chain the second brick-and-mortar store to offer the device.

The Kindle has been sold through Amazon's website since it made its debut in 2007 and has been available at US retail giant Target's stores since April.

Staples said it would offer the e-reader in all of its more than 1,550 stores around the United States "beginning this fall."

"As part of our efforts to offer customers a wide range of top technology products and services at amazing values, the new Kindle is a natural fit," said Staples executive vice president of merchandising and marketing Jevin Eagle.

While it declined to release sales figures, Amazon said last week that the latest models of the Kindle were its "fastest-selling ever."

Amazon unveiled two new versions of the Kindle in late July, including one that sells for 139 dollars, its lowest price yet.

Amazon cut the price of the Kindle and revamped the line in the face of a threat in the e-reader market from Apple's iPad and companies like Sony and bookstore Barnes & Noble, which also offer e-readers.

Apple's cheapest costs 499 dollars and features a color e-reader, compared with the black-and-white , which is devoted exclusively to digital books.

Barnes & Noble sells a version of its e-reader, the Nook, for 149 dollars while Sony's cheapest e-reader is 150 dollars.

Explore further: Google debuts $105 Android One smartphone in India

add to favorites email to friend print save as pdf

Related Stories

Amazon says new Kindle a best seller

Aug 25, 2010

Amazon.com on Wednesday said the new generation Kindle electronic book reader is a best seller, with people snapping up the devices at a record pace.

Sony cuts e-reader price to stay competitive

Jul 07, 2010

(AP) -- Sony has cut the prices on its electronic-book readers in an effort to keep up with stiff competition from Amazon.com and Barnes & Noble, which both recently slashed prices on their own e-readers.

Recommended for you

Apple sees record demand for new iPhones

23 hours ago

Apple on Monday said it had received record pre-orders for its new iPhone models, and that some customers will have to wait for the larger-screen versions of the smartphones.

China demand to fuel Hong Kong iPhone grey market

Sep 13, 2014

Wealthy mainland Chinese looking to buy the new iPhone 6 next week could expect to pay an eye-watering US$2,500 for the handsets in Hong Kong, following Apple's decision to delay the launch in China.

Buyers bite big at larger Apple iPhones

Sep 12, 2014

Apple's website was swamped Friday in what appeared to be a record-setting buying binge fueled by smartphone buyers' desire for large-screen iPhones.

User comments : 0