Sony cuts e-reader price to stay competitive

(AP) -- Sony has cut the prices on its electronic-book readers in an effort to keep up with stiff competition from Amazon.com and Barnes & Noble, which both recently slashed prices on their own e-readers.

Sony Corp. spokeswoman Valerie Motis said Wednesday that Sony last week dropped the price of its Reader Daily Edition by $50, to $300. Like Amazon.com Inc.'s Kindle and Barnes & Noble Inc.'s Nook, the Daily Edition can download e-books wirelessly.

also lowered the price of its Reader Touch Edition by $30, to $170, and the Reader Pocket Edition by $20, to $150.

Last month, Amazon cut the price of the Kindle by $70, to $189, just hours after Barnes & Noble reduced the price of its Nook e-reader by $60, to $199. Both face competition from Apple Inc.'s iPad, which starts at $499.


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Citation: Sony cuts e-reader price to stay competitive (2010, July 7) retrieved 8 July 2020 from https://phys.org/news/2010-07-sony-e-reader-price-competitive.html
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