Google buys shopping comparison site Like.com

Aug 23, 2010
Shopping comparison website Like.com said Monday it has been bought by Google. Like.com specializes in visual search technology that lets people hunt online for bargains using pictures of clothing, handbags, shoes or other items they might desire.

Search giant Google has bought the shopping comparison website Like.com, the two companies said on Monday.

Like.com specializes in visual search technology that lets people hunt online for bargains using pictures of clothing, handbags, shoes or other items they might desire.

"We're pleased and excited to welcome Like.com to Google, where they'll work closely with our commerce team," Google spokesman Andrew Pederson said in an email response to an AFP inquiry.

"We're excited about the technology they've built and the domain expertise they'll bring to Google as we continue to work on building great e-commerce experiences for our users, advertisers and partners."

Like.com websites will continue to operate separately from Google operations, according to Pederson.

Google's acquisition of Like.com, launched in November of 2006 by startup Riya, was seen by some as a competitive response to Bing, the Microsoft search engine touted as a "decision engine" for shoppers.

"We were the first to bring visual search to shopping; the first to build an automated cross-matching system for clothing, and more," Riya chief executive Munjal Shah said in a message at the Like.com home page.

"We see joining Google as a way to supersize our vision and supercharge our passion."

Financial details of the deal were not disclosed.

Bing last week started powering Internet searches at Yahoo! web pages in North America as the technology firms combine forces to take on Google.

Yahoo! will control how results are presented and has vowed to give users relevant data customized to their tastes or interests.

Yahoo! and Microsoft unveiled a 10-year Web search and advertising partnership a year ago that set the stage for a joint offensive against Google.

Under the agreement, Yahoo! will use Microsoft's search engine on its own sites while providing the exclusive global sales force for premium advertisers.

Data released by industry tracker comScore showed that US search engine rankings changed slightly in July, with Google's dominant share slipping less than half a percent to 65.8 from 66.2 percent in June.

The comScore rankings were based on "explicit" searches in which people entered specific queries to scour the Internet for information.

Google's loss was apparently a gain for Yahoo!, which had a 17.1 percent share of the search market as compared to 16.7 percent the previous month, according to comScore.

Bing remained in third place with its search market share unchanged at 11 percent, according to comScore figures.

Explore further: Tycoon Branson backs ride-sharing service Sidecar

add to favorites email to friend print save as pdf

Related Stories

Microsoft's Bing increases US search share

Sep 22, 2009

Microsoft's new search engine Bing posted a slight increase in its share of the US search market in August, the third month in a row of modest gains, according to online tracking firm comScore.

Yahoo! increases US search share, Bing up again

May 11, 2010

Yahoo! increased its share of the US search market by nearly a percentage point in April and Microsoft's new search engine Bing also recorded a slight gain, online tracking firm comScore said Tuesday.

Bing gains search market share, nears 10 percent

Nov 17, 2009

Microsoft's new Internet search engine Bing increased its share of the US search market in October, edging up half-a-point to nearly 10 percent, online tracking firm comScore said Tuesday.

Bing posts modest US search market gain in December

Jan 15, 2010

Microsoft's new Internet search engine Bing posted a modest gain in its share of the US search market in December while partner Yahoo! saw its share dip slightly, online tracking firm comScore said.

Recommended for you

German court lifts ban on Uber car pick-up service

3 hours ago

The controversial but popular car pick-up service Uber claimed a victory in Germany on Tuesday when a court threw out an injunction levelled against its operations in Europe's biggest economy.

Oligarch buys Russia's most popular social media (Update)

5 hours ago

A media company owned by Kremlin-friendly oligarch Alisher Usmanov has splashed out $1.5 billion to gain full control of Russia's most popular social network, VKontakte, bringing an end to a months-long dispute ...

User comments : 0