Swisscom meets just 10 pct of iPhone 4 demand

Aug 08, 2010
Apple chief executive Steve Jobsspeaks at a July 16 press conference at Applev headquarters in Cupertino, California on iPhone 4 reception problems. Top Swiss telecoms operator Swisscom says it has only met 10 percent of demand for the iPhone 4 since the product's troubled global launch.

Top Swiss telecoms operator Swisscom has only met 10 percent of demand for the Apple iPhone 4 since its troubled global launch, company chief Carsten Schloter said in a newspaper interview published on Sunday.

Asked how many of the new smartphones he had sold, Schloter told Sonntagszeitung: "About ten percent of the volume that we could move."

Apple has sold more than three million of the advanced since it was launched a month ago in the United States and other top markets.

Sales expanded on July 30 to 17 countries on three continents, including Switzerland, but many customers left empty-handed, frustrating scores of people who even queued up outside shops for hours.

Swisscom was sold out within an hour of shops opening on launch day.

With a ratio of 10 to one in unsatisfied demand, Schloter warned that should not lose touch with its customers and should have allowed them to make advance orders.

"That really leaves customers frustrated. Many of them have known for six weeks that they wanted a new ," Swisscom's chief executive said.

Explore further: Early reviews heap praise on big-screen iPhones

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User comments : 2

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1 / 5 (1) Aug 08, 2010
Imagine:
An army that can only field enough men for ten percent of the war..ha, ha, ha!
Imagine:
A garbage collection effort that can only collect ten percent of the trash...HA!
Imagine:
A pro athlete who can only perform ten percent of the time...sheeesh!
Imagine:
Swisscom is A REAL COMPANY...nuff said!
DaveGee
5 / 5 (1) Aug 08, 2010
Not being able to manufacture a device to the levels that the people are demanding it is not a problem unique to Apple... Every year a random children's toy goes viral and the manufacturer is simply unable to keep up lots of people are now in the speculation game trying to guess what that product might be and buy teem up prior to the holiday shopping season.

Another great example is the WII nintendo took almost two full years before supply and demand were balanced.

This is NOT a problem anyone wants... It's a real problem when a buyer with cash in hand has to be turned away.