Apple again delays white iPhone 4 debut

July 23, 2010
Apple CEO Steve Jobs speaks introduces the Apple iPhone 4 in Cupertino, California on July 16. Apple said it is postponing the launch of a white version of its new iPhone 4 smartphone to later this year, due to manufacturing problems, leaving customers with only a black option.

Apple said Friday it is postponing the launch of a white version of its new iPhone 4 smartphone to later this year, due to manufacturing problems, leaving customers with only a black option.

It was the second time Apple has announced a delay in the white version of the hot-selling 4.

The Cupertino, California-based gadget maker said just before the June 24 launch of the next-generation smartphone that the white version would not be on the market before July because of manufacturing problems that it has yet to explain.

"White models of Apple's new iPhone 4 have continued to be more challenging to manufacture than we originally expected, and as a result they will not be available until later this year," Apple said in a brief statement on Friday.'

The company added that the availability of the "more popular" iPhone 4 black models is "not affected."

Apple says the is its most successful product launch, with more than three million sold in the first three weeks after its debut.

But the smartphone, the fourth generation of a multifunction phone that has revolutionized the sector, suffers from reception problems linked to its new design.

A week ago, Apple chief executive Steve Jobs interrupted his vacation to announce at a news conference that Apple would offer free rubber cases to protect the metal border where the antenna is located.

says demand for the new iPhone 4s has outstripped production capacity, leaving numerous markets with back orders.

According to specialist websites, Apple's white-model problem is the difficulty in developing a white paint formula for the case that is opaque enough to produce an appealing white and transparent enough to allow signal transmissions.

Explore further: Apple 'stunned' to find iPhones show too many bars

Related Stories

Apple 'stunned' to find iPhones show too many bars

July 2, 2010

(AP) -- Apple Inc. said Friday that it was "stunned" to find that its iPhones have for years been using a "totally wrong" formula to determine how many bars of signal strength they are getting.

Apple sells more than 1.7M iPhones in 3 days

June 28, 2010

(AP) -- Apple Inc. said Monday that it sold more than 1.7 million units of its new iPhone model in the first three days, making it the most successful product launch in the company's history from the standpoint of sales.

Recommended for you

China auto show highlights industry's electric ambitions

April 22, 2018

The biggest global auto show of the year showcases China's ambitions to become a leader in electric cars and the industry's multibillion-dollar scramble to roll out models that appeal to price-conscious but demanding Chinese ...

Robot designed for faster, safer uranium plant pipe cleanup

April 21, 2018

Ohio crews cleaning up a massive former Cold War-era uranium enrichment plant in Ohio plan this summer to deploy a high-tech helper: an autonomous, radiation-measuring robot that will roll through miles of large overhead ...

Virtually modelling the human brain in a computer

April 19, 2018

Neurons that remain active even after the triggering stimulus has been silenced form the basis of short-term memory. The brain uses rhythmically active neurons to combine larger groups of neurons into functional units. Until ...

'Poker face' stripped away by new-age tech

April 14, 2018

Dolby Laboratories chief scientist Poppy Crum tells of a fast-coming time when technology will see right through people no matter how hard they try to hide their feelings.


Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.