Fujitsu launches 'easy-easy' seniors' phone

Jul 21, 2010
Sydney Olympics marathon gold medalist Naoko Takahashi (left) and actress Shinobu Otake display Japanese mobile communication giant NTT docomo's new senior mobile phone. Japan's Fujitsu launched the new phone for the elderly on Wednesday, its latest "Raku-Raku" or "easy-easy" model, with a large, crisp display and one-touch Internet access.

Japan's Fujitsu launched a new mobile telephone for the elderly on Wednesday, its latest "Raku-Raku" or "easy-easy" model, with a large, crisp display and one-touch Internet access.

Users of the phone, designed in Japan for telecom giant NTT, have access to a special website with travel and gourmet information tailored to the needs of senior citizens, as well as news, weather and transport details.

The waterproof clamshell model also features an application called "Naoko Takahashi's Walking Clinic", named after an Olympic gold medalist and former marathon runner, which analyses the user's stride.

The phone boasts an 8.1-megapixel "smart camera" that can take pictures automatically when it detects that the subjects are smiling, and sounds an alarm when a finger obscures the lens.

Fujitsu's previous Raku-Raku phones have sold more than 17.8 million units since 2001 in Japan, a rapidly greying society with one of the world's longest life expectancies and lowest birth rates.

did not announce plans to market the phone outside .

Explore further: Tag Heuer changes tune, now looking at smartwatches

add to favorites email to friend print save as pdf

Related Stories

BlackBerry Bold sales suspended in Japan

Feb 27, 2009

Japanese mobile phone operator NTT DoCoMo said it suspended domestic sales Friday of the smart phone BlackBerry Bold after about 30 users reported the keyboards heated up during recharging.

Japan's DoCoMo plans new app platform for phones

Jul 09, 2010

Japan's number one mobile phone operator NTT DoCoMo has said it will add a new application platform to its "i-mode" handsets this year as it tries to catch up with Apple's runaway iPhone success.

Recommended for you

BlackBerry launches Classic in last-ditch effort

5 hours ago

(AP)—BlackBerry is returning to its roots with a new phone that features a traditional keyboard at a time when rival Apple and Android phones—and most smartphone customers—have embraced touch screens.

Tag Heuer changes tune, now looking at smartwatches

Dec 16, 2014

Barely a few months after dismissing Apple's smartwatch, the new chief executive of luxury Swiss watchmaker Tag Heuer conceded Tuesday that such a hi-tech gadget might after all have a place in his firm's ...

Runtastic turns to VR for optimal workouts

Dec 16, 2014

Some people avoid technology altogether when it comes time to switch off stress and turn on a feeling of health and well-being. They put on a pair of shoes and start walking. They get on a bike and start ...

Gift Guide: Five fitness trackers offer wide range

Dec 16, 2014

There are several fitness trackers to choose from, varying in what they measure and how easy they are to use. Here are five, ranked from budget to sophisticated, to give you a sense of the range available. ...

User comments : 2

Adjust slider to filter visible comments by rank

Display comments: newest first

CarolinaScotsman
5 / 5 (1) Jul 21, 2010
If they could just make the dang buttons easier to use for folks who no longer have nimble fingers or sharp eyes.
Jigga
1.5 / 5 (2) Jul 21, 2010
.. one-touch Internet access..
After then whole the "easy-peasy" stuff will end suddenly. The manipulation with web pages at mobile screen isn't so easy, as many seniors could believe after seeing of this promo.

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.