Sanyo launches first rice bread cooker

Jul 14, 2010
A woman displays the world's first cooker that can turn rice grains into bread. The machine -- dubbed "GOPAN" by Japanese electronics maker Sanyo -- can mill a cup of rice grains into rice flour, then mixes it with water, gluten, yeast and other ingredients to bake a loaf of bread in four hours.

Japan's consumer electronics maker Sanyo has launched the world's first cooker that can turn rice grains into bread -- an innovation that it hopes will be a hit across Asia.

The machine can mill a cup of rice grains into rice flour, then mixes it with water, gluten, and other ingredients to bake a loaf of in four hours, said.

The machine is named "GOPAN" in Japan -- coined from "gohan", meaning cooked rice, and "pan", Spanish for bread. Sanyo will start exporting it to other Asian countries next year after its Japanese launch in October.

"We are eagerly working to export this to other Asian countries, mainly China and Southeast , which share the culture of growing rice," said company spokeswoman Liu Yingying.

The machine would retail between 50,000 and 60,000 yen (560-670 dollars).

Wheat-free bread is good for people allergic to the grain, Sanyo said, noting that the machine can also operate without using gluten, which is taken from wheat and helps dough to rise.

Sanyo argued that another benefit would be that in Japan the cooker would increase rice consumption and change people's , helping increase the country's low food self-sufficiency ratio.

Japan, the world's second-largest economy, now produces only 40 percent of its food and buys almost all its wheat, corn and soy beans from overseas.

The country grows enough rice for domestic consumption, thanks to heavy trade protection, but annual consumption of the staple per person has halved since the 1960s as people's diets have diversified.

The market for "home bakery", or home-use bread-making machines, has boomed in Japan in the recent years, with shipments rising 30.7 percent in 2009 from the previous year to 438,000 units, according to industry data.

Explore further: US theaters advised to ban 'smart' watches and glasses

add to favorites email to friend print save as pdf

Related Stories

Food For Life spelt bread is recalled

Mar 19, 2008

The U.S. Food and Drug Administration announced the voluntary recall of Food For Life brand spelt grain bread due to a labeling error.

Panasonic completes Sanyo acquisition

Dec 21, 2009

(AP) -- Panasonic Corp. said Monday that it had taken majority control of Sanyo Electric Co., officially forming one of the world's largest electronics makers.

Arkansas rice farmers file a lawsuit

Aug 30, 2006

A group of Arkansas rice farmers has filed a state lawsuit against Bayer CropScience and Riceland Foods Inc., concerning genetically modified rice.

Capturing the True Value of Rice

Apr 22, 2010

(PhysOrg.com) -- Appreciation for rice continues to grow as the U.S. population diversifies. Now, a series of rice utilization workshops -- cosponsored by Agricultural Research Service (ARS) and USA Rice Federation ...

Recommended for you

Xbox One price cut in US for holiday season

Oct 27, 2014

Microsoft on Monday announced it is temporarily trimming the price of its Xbox One video game consoles in the United States in a move aimed at boosting holiday season sales.

Tomorrow's tablets? Look, no hands

Oct 24, 2014

Engineers in a suburban Chicago office complex have designed a new microphone that they say will be key to the future of smartphone and tablet technology because it gives consumers the ability to operate hand-held devices ...

Apple computer sells for record $905K in NY

Oct 23, 2014

One of the first Apple computers ever built has sold in New York for $905,000, leading Bonhams auction house to declare it the world's most expensive computer relic.

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.