Twitter buys Web analytics firm

Jun 10, 2010

Twitter said Thursday it had bought Smallthought Systems, a small Web analytics firm.

"As we grow, analytics becomes an increasingly crucial part of improving our service," Kevin Weil, the head of analytics at the micro-blogging service, said in a blog post.

Weil said the San Francisco-based Twitter was particularly interested in a tool from Smallthought called Trendly, which allows users to sort through analytics data from .

The four-member team at Smallthought "will focus on integrating ideas from Trendly into our current tools and building innovative realtime products for our future commercial partners," Weil said.

Financial terms of the acquisition were not released.

Twitter has made a number of purchases recently including Cloudhopper, a small SMS technology company, and Atebits, a company that developed an program for Twitter.

, which was launched in March 2006, allows users to exchange 140-character-or-less messages known as "tweets."

Explore further: Google offers peek into Bhutan with Street View launch

add to favorites email to friend print save as pdf

Related Stories

Twitter partners with Indian firm for SMS tweets

Oct 14, 2009

Twitter announced a deal with India's top mobile company Bharti Airtel on Wednesday that will allow users of the hot micro-blogging service to send "tweets" at standard SMS message rates and receive them for ...

Twitter opening up to advertising

Sep 11, 2009

Twitter, the micro-blogging platform which has attracted tens of millions of users but has yet to make money, has changed its terms to potentially open up the free service to advertisers.

Google CEO joins Twitter

Dec 07, 2009

Google chief executive Eric Schmidt, who took some flak earlier this year for calling Twitter a "poor man's email system," has joined the hot micro-blogging service.

Recommended for you

Google offers peek into Bhutan with Street View launch

16 minutes ago

Google provided a sneak peek into Bhutan Thursday by unveiling a Street View project for the remote Himalayan kingdom, featuring panoramic views of its majestic mountains, monasteries and crystal-clear rivers.

Twitter looks to weave into more mobile apps

14 hours ago

Twitter on Wednesday set out to weave itself into mobile applications with a free "Fabric" platform to help developers build better programs and make more money.

Google unveils app for managing Gmail inboxes

15 hours ago

Google is introducing an application designed to make it easier for its Gmail users to find and manage important information that can often become buried in their inboxes.

Fighting cyber-crime one app at a time

20 hours ago

This summer Victoria University of Wellington will be home to four Singaporean students researching cyber threats. The students have been working with Dr Ian Welch, a lecturer in Victoria's School of Engineering and Computer ...

User comments : 0