Microsoft shutters Bing shopping rebate program

Jun 04, 2010

(AP) -- Microsoft is shutting down a program that gave online shoppers rebates when they found items through Bing search.

The cashback program started in May 2008. Microsoft Corp. was hoping cashback would help lure more people to its search engine.

But despite its efforts, Microsoft remains a distant third in search behind Inc. and Inc. Having a bigger audience is appealing to advertisers, and Google's dominance in search has been extremely lucrative for that company.

says in a blog post that the cashback program didn't attract as many people as the software maker had hoped.

Cashback offers will end on July 30. People who have earned rebates have a year to redeem them.

Explore further: Ebola.com domain sold for big payout

not rated yet
add to favorites email to friend print save as pdf

Related Stories

Bing gains search market share, nears 10 percent

Nov 17, 2009

Microsoft's new Internet search engine Bing increased its share of the US search market in October, edging up half-a-point to nearly 10 percent, online tracking firm comScore said Tuesday.

Recommended for you

Ebola.com domain sold for big payout

16 hours ago

The owners of the website Ebola.com have scored a big payday with the outbreak of the epidemic, selling the domain for more than $200,000 in cash and stock.

Facebook goes retro with 'Rooms' chat app

Oct 23, 2014

Facebook on Thursday released an application that lets people create virtual "rooms" to chat about whatever they wish using any name they would like.

User comments : 0