Microsoft shutters Bing shopping rebate program

Jun 04, 2010

(AP) -- Microsoft is shutting down a program that gave online shoppers rebates when they found items through Bing search.

The cashback program started in May 2008. Microsoft Corp. was hoping cashback would help lure more people to its search engine.

But despite its efforts, Microsoft remains a distant third in search behind Inc. and Inc. Having a bigger audience is appealing to advertisers, and Google's dominance in search has been extremely lucrative for that company.

says in a blog post that the cashback program didn't attract as many people as the software maker had hoped.

Cashback offers will end on July 30. People who have earned rebates have a year to redeem them.

Explore further: Facebook collecting Nepal quake aid donations

0 shares

Related Stories

Bing gains search market share, nears 10 percent

Nov 17, 2009

Microsoft's new Internet search engine Bing increased its share of the US search market in October, edging up half-a-point to nearly 10 percent, online tracking firm comScore said Tuesday.

Recommended for you

Facebook rolls out video calls on Messenger

5 hours ago

Facebook on Monday began rolling out video calling on its Messenger mobile application, enabling face-to-face conversations among users of the app around the world.

Tinder, Vice honored in online Webby awards

8 hours ago

The online dating app Tinder was this year's "breakout" Internet service while bad-boy news website Vice Media got multiple honors in the "Webby" awards announced Monday.

'Map spam' puts Google in awkward place

Apr 24, 2015

Google was re-evaluating its user-edited online map system Friday after the latest embarrassing incident—an image of an Android mascot urinating on an Apple logo.

Google search mobile switch a revolution for some

Apr 24, 2015

Google's latest Internet revolution this week saw the web giant modify its search algorithm to favour mobile-friendly sites, in a bid to upstage Apple that US media branded a "mobilegeddon".

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.