Warner makes artists available for 'Tap Tap' game

Jun 04, 2010

(AP) -- Following the success of "Tap Tap Metallica," Warner Music Group Corp. is opening up its roster of artists to be featured on other versions of the popular play-along iPhone game.

Artists such as B.O.B., Neil Young and Paramore will be featured in songs that come in two-, four- and six-pack bundles from 99 cents to $1.99. The main version of the , "Tap Tap Revenge 3," is free.

Four artists, who have yet to be announced, will be featured in premium versions that delve into their catalog of music and sell for $4.99 each over the next year.

For developer Tapulous Inc., which is based in Palo Alto, the deal with Warner rounds out agreements with all the major recording companies. It concluded deals with Universal Music Group, and EMI Group Ltd. over the last year and a half.

"This is the icing on the cake," said Tim O'Brien, Tapulous' vice president of business development.

Warner gets more exposure for its as well as getting a cut of game sales.

"Tap Tap Metallica" has sold 150,000 units since being released in October, and remains among the top 10 music games on the iTunes store.

Mark Pinkus, senior vice president of worldwide licensing for Warner's catalog division, Rhino Entertainment, said an active listener makes for a more popular artist, and can spur further song sales.

"You can't just sit back and listen to the song, you have to be playing, otherwise you fail and the game shuts down," he said. "It's a very hands-on experience. It makes the music and artist more popular and it benefits us from a sales point of view."

Explore further: Software provides a clear overview in long documents

not rated yet
add to favorites email to friend print save as pdf

Related Stories

Metallica debuts finger-tapping app in iPhone

Oct 27, 2009

(AP) -- Headbangers will have a reason to steady their gaze a bit starting Tuesday, when rock band Metallica makes its way onto iPhones with a finger-tapping music app called "Tap Tap Revenge: Metallica."

Sony Music back catalog comes to eMusic

Jun 01, 2009

Sony Music Entertainment and eMusic announced on Monday that songs from Sony's back catalog would be available later this year through the online music store.

Sony becomes 2nd label on Vevo music video site

Jun 04, 2009

(AP) -- Recording company Sony Music Entertainment has joined Vevo, an online music video site due to launch this year with the backing of Universal Music Group and YouTube.

EMI joins Universal-backed music video site Vevo

Dec 07, 2009

(AP) -- Music videos from Norah Jones, Coldplay, Katy Perry and other artists under EMI Group PLC are headed to an online music video venture, Vevo, set to launch Tuesday with a gala in New York.

Recommended for you

Lenovo's smart glasses prototype has battery at neck

43 minutes ago

China's PC giant Lenovo last week offered a peek at its Google Glass-competing smart glass prototype, further details of which are to be announced in October. Lenovo's glasses prototype is not an extreme ...

Google searches hold key to future market crashes

3 hours ago

A team of researchers from Warwick Business School and Boston University have developed a method to automatically identify topics that people search for on Google before subsequent stock market falls.

Amazon launches 3D printing store

3 hours ago

Amazon announced Monday the launch of an online store for 3D printed items to allow consumers to customize and personalize items like earrings, pendants, dolls and other objects.

User comments : 0