Adobe embracing Apple-favored online video format

May 19, 2010
Adobe Systems headquarters in San Jose, California. Adobe Systems on Wednesday put aside its tiff with Apple and told thousands of software developers it is embracing the online video format preferred by the maker of iPhones, iPods and iPads.

Adobe Systems on Wednesday put aside its tiff with Apple and told thousands of software developers it is embracing the online video format preferred by the maker of iPhones, iPods and iPads.

Adobe chief technology officer Kevin Lynch endorsed the HTML5 that chief executive Steve Jobs favors over Adobe's .

"HTML5 is great," Lynch said while executives touted the format as a key to rich online experiences to come.

"It's really fun to see new technologies come out like this. Of course, we work on a variety of technologies at . Today, we want to focus on HTML5."

Google was joined by the makers of Mozilla and Opera Internet browsers in unveiling a WebM Project to establish an open-source code base for HTML5 software supported by technology titans like Microsoft and Apple.

"Think of how far the Web has come since last year's Google I/O, where we demonstrated the potential of HTML5," said Google vice president of developer platforms Vic Gundotra.

"Since calling attention to HTML5 last year, we've been thrilled to see the industry rally around making the Web faster, more capable and available in more places."

Lynch noted that Adobe is working with Google "on a bunch of devices" based on Flash software commonly used for online video.

"We are really excited about the innovation going on on the Web and happy to be a part of it," Lynch said.

Adobe and Apple have been feuding since the maker of the iPod, and refused to allow the US software giant's widely used Flash video product to run on the devices.

Adobe placed advertisements on popular technology websites TechCrunch, Wired and Engadget. It also ran full-page ads in The Wall Street Journal, The New York Times, The Washington Post and other newspapers to make its case against Apple.

"We (heart) Apple," said the Adobe ads, which went on to list what the San Jose, California-based Abode "loves" about Apple, based in Cupertino, California.

"What we don't love is anybody taking away your freedom to choose what you create, how you create it, and what you experience on the Web."

According to Adobe, whose other well-known products include Photoshop and PDF file manager Adobe Reader, 75 percent of all video on the Web is viewed using its Flash Player.

Adobe's media blitz came after Jobs published an open letter of his own in which he defended his decision to bar software developers from using Flash when making applications for Apple gadgets.

"Flash was created during the (personal computer) era for PCs and mice," Jobs said. "But the mobile era is about low power devices, touch interfaces and open Web standards -- all areas where Flash falls short."

Apple devices instead support video built using HTML5, a fledgling software format created by a group of technology firms including Google and Apple.

"Perhaps Adobe should focus more on creating great HTML5 tools for the future, and less on criticizing Apple for leaving the past behind," Jobs said.

Explore further: Android gains in US, basic phones almost extinct

add to favorites email to friend print save as pdf

Related Stories

Adobe fires another shot in war with Apple

May 13, 2010

Adobe fired back at Apple on Thursday over the refusal by the maker of the iPod, iPhone and iPad to allow the US software giant's widely used Flash video product to run on the devices.

Adobe to offer Flash to iPhone developers

Oct 05, 2009

(AP) - Adobe Systems says developers for Apple's iPhone will be able to use its video-enabling software, Flash, to create applications for the device for the first time.

YouTube expands support for HTML5

Jan 22, 2010

(PhysOrg.com) -- YouTube is the major video-viewing site on the Internet, and it is constantly working to maintain its edge over competitors such as Hulu, and to present the video-watching experience its users ...

Recommended for you

Android gains in US, basic phones almost extinct

Apr 18, 2014

The Google Android platform grabbed the majority of mobile phones in the US market in early 2014, as consumers all but abandoned non-smartphone handsets, a survey showed Friday.

Hackathon team's GoogolPlex gives Siri extra powers

Apr 17, 2014

(Phys.org) —Four freshmen at the University of Pennsylvania have taken Apple's personal assistant Siri to behave as a graduate-level executive assistant which, when asked, is capable of adjusting the temperature ...

Microsoft CEO is driving data-culture mindset

Apr 16, 2014

(Phys.org) —Microsoft's future strategy: is all about leveraging data, from different sources, coming together using one cohesive Microsoft architecture. Microsoft CEO Satya Nadella on Tuesday, both in ...

User comments : 2

Adjust slider to filter visible comments by rank

Display comments: newest first

physicspirate
1 / 5 (1) May 20, 2010
This is pretty lame...

bcode
not rated yet May 20, 2010
This is pretty lame...


you said it.

More news stories

Ex-Apple chief plans mobile phone for India

Former Apple chief executive John Sculley, whose marketing skills helped bring the personal computer to desktops worldwide, says he plans to launch a mobile phone in India to exploit its still largely untapped ...

Health care site flagged in Heartbleed review

People with accounts on the enrollment website for President Barack Obama's signature health care law are being told to change their passwords following an administration-wide review of the government's vulnerability to the ...

A homemade solar lamp for developing countries

(Phys.org) —The solar lamp developed by the start-up LEDsafari is a more effective, safer, and less expensive form of illumination than the traditional oil lamp currently used by more than one billion people ...

Floating nuclear plants could ride out tsunamis

When an earthquake and tsunami struck the Fukushima Daiichi nuclear plant complex in 2011, neither the quake nor the inundation caused the ensuing contamination. Rather, it was the aftereffects—specifically, ...

NASA's space station Robonaut finally getting legs

Robonaut, the first out-of-this-world humanoid, is finally getting its space legs. For three years, Robonaut has had to manage from the waist up. This new pair of legs means the experimental robot—now stuck ...

Filipino tests negative for Middle East virus

A Filipino nurse who tested positive for the Middle East virus has been found free of infection in a subsequent examination after he returned home, Philippine health officials said Saturday.

Egypt archaeologists find ancient writer's tomb

Egypt's minister of antiquities says a team of Spanish archaeologists has discovered two tombs in the southern part of the country, one of them belonging to a writer and containing a trove of artifacts including reed pens ...