Heart group backs video games in obesity campaign

May 17, 2010

(AP) -- Nintendo is partnering with the American Heart Association to promote its popular Wii gaming console.

The unlikely partnership Monday comes amid growing concern about obesity among kids who spend much of their time with television and video games.

But the AHA says it is giving the Wii its iconic heart branding because it will encourage sedentary Americans to take the first step toward . The comes with a controller that encourages people to physically move as they play.

AHA President Clyde Yancy says "We can keep beating the drum on traditional exercise and make small changes to the obesity epidemic, or we can try something that is really provocative and new."

Co. is donating $1.5 million to the AHA as part of the partnership.

Explore further: HP revenue inches up after years of decline

5 /5 (1 vote)
add to favorites email to friend print save as pdf

Related Stories

Global sales of Nintendo's Wii top 50 million

Mar 26, 2009

(AP) -- Japanese game maker Nintendo Co. said Thursday global sales of its popular Wii video game console have topped 50 million since it went on sale worldwide in late 2006.

Wii video game carries doctor's warning

Jun 08, 2007

Too much time playing the Nintendo Wii video game system can give players an acute form of tennis elbow, a doctor in Barcelona, Spain, warns.

Nintendo's 'Revolution' becomes 'Wii'

Apr 27, 2006

Japan's Nintendo announced that its new gaming console -- known during development as "Revolution" -- will be called "Wii" and will be unveiled next month. ...

Nintendo launches dark Wii, expanded bundle in US

May 03, 2010

(AP) -- Nintendo Co. is trying to expand U.S. sales of the Wii by throwing in an extra game and its MotionPlus accessory for making the console's signature motion-sensing wand more precise. The company is also offering a ...

Nintendo cutting Wii price by $50 to $200 (Update)

Sep 24, 2009

(AP) -- Nintendo on Sunday will cut the price of its popular Wii console by $50, in a bid to broaden its appeal among potential new customers as it prepares to release the Wii Fit-Plus and New Super Mario ...

Nintendo, Google to release Wii 'web search' game

Apr 07, 2010

Japanese video game maker Nintendo said Wednesday it had jointly developed a Wii game with US Internet giant Google in which players compete to generate the most search engine results.

Recommended for you

HP revenue inches up after years of decline

15 hours ago

Hewlett-Packard on Wednesday reported that its quarterly revenue rose for the first time in three years, nudged by improved computer sales everywhere except Russia and China.

Restaurants experimenting with pay-in-advance tickets

18 hours ago

With restaurant patrons increasingly jumping on the Internet to make reservations, some high-end eateries here and across the country are adding a new tech wrinkle: having their clientele pay for their meal in advance using ...

Chip maker Infineon to buy California firm for $3B (Update)

20 hours ago

German chip maker Infineon Technologies AG says it has agreed to pay $3 billion in cash for California-based semiconductor firm International Rectifier, which produces power-management components used in everything from cars ...

User comments : 0