MySpace launches social calendar function with ads

Apr 15, 2010 By RYAN NAKASHIMA , AP Business Writer

(AP) -- MySpace is trying to get on your social calendar - or at least take over how you manage it.

The social networking site, in the midst of an overhaul to regain its lost mojo, is rolling out a service Thursday that blends nearly 1 million concert listings with a calendar and new links to buy tickets from partners or artists. Other pop culture events such as movie debuts and album releases are expected to appear on the calendar as well.

Users can add or subtract which events they see on their personal calendars on by clicking on categories such as music or friends' events. They even could list or remove events they were notified of on Facebook, the rival social networking giant. Listings can be tailored to a user's favorite artists and location.

MySpace is capitalizing on its strength as a forum where 14 million musicians interact with fans and on its bustling invitation application, which it says handled 126 million event invitations in March alone. The new project also opens a channel for advertising that is needed to improve the finances of MySpace, which has become an underperforming unit of News Corp.

MySpace is selling event listings that will show up prominently on users' calendars and profile pages. Wal-Mart Stores Inc. is promoting an event to sell merchandise that goes with DreamWorks Animation SKG Inc.'s latest movie, "How To Train Your Dragon."

MySpace co-president Jason Hirschhorn said the service will make the site's huge database of event listings more relevant to users and give advertisers a way to blend in more seamlessly with users' lives.

"As we look at the future of MySpace, it's important to diversify our revenue streams, but also to figure new ways to integrate advertising," Hirschhorn said.

The new feature takes advantage of MySpace's $20 million acquisition last year of iLike, a popular music application that also runs in , and blends it with Social Plan, an event application that was absorbed by MySpace in January. Social Plan was also a unit of .

Explore further: Celebrities' nude shots removed from some websites

not rated yet
add to favorites email to friend print save as pdf

Related Stories

Evite rival Socializr launches events aggregator

Apr 15, 2009

(AP) -- Socializr, the online invitations startup from Friendster founder Jonathan Abrams, now helps users manage their events from sites like Facebook, MySpace, Evite and Meetup.

MySpace Music videos to appear on Facebook

Oct 21, 2009

(AP) -- Social-networking site MySpace is using its joint venture with recording companies to launch a music video service that will pop into millions of profiles at rival Facebook as well.

MySpace scoops up popular Facebook app iLike

Aug 19, 2009

(AP) -- Social networking hub MySpace said Wednesday it is acquiring iLike, a popular music application on rival Facebook, in the first move by new management to expand after a series of drastic cuts and ...

MySpace in talks to buy imeem

Nov 17, 2009

(AP) -- Online social hub MySpace is in talks to acquire struggling free music streaming site imeem, two people familiar with the matter said Tuesday.

Recommended for you

Startups offer banking for smartphone users

Aug 30, 2014

The latest banks are small enough to fit in the palm of your hand. Startups, such as Moven and Simple, offer banking that's designed specifically for smartphones, enabling users to track their spending on the go. Some things ...

Ecuador heralds digital currency plans (Update)

Aug 29, 2014

Ecuador is planning to create what it calls the world's first digital currency issued by a central bank, which some analysts believe could be a first step toward abandoning the country's existing currency, ...

'SwaziLeaks' looks to shake up jet-setting monarchy

Aug 29, 2014

As WikiLeaks founder Julian Assange prepares to end a two-year forced stay at Ecuador's London embassy, he may take comfort in knowing he inspired resistance to secrecy in places as far away as Swaziland.

User comments : 0