Bing gains US search market share for ninth straight month

Mar 10, 2010
Microsoft's Roger Wong (2nd R) demonstrates maps using Bing at the 2010 International Consumer Electronics Show at the Las Vegas Convention Center January 2010 in Nevada. Microsoft's new Internet search engine Bing slightly increased its share of the US search market in February, the ninth straight month of modest gains, online tracking firm comScore said Wednesday.

Microsoft's new Internet search engine Bing slightly increased its share of the US search market in February, the ninth straight month of modest gains, online tracking firm comScore said Wednesday.

Bing's share of the US rose to 11.5 percent in February from 11.3 percent in January, the Web analytics firm said.

Meanwhile, Microsoft's search partner Yahoo! saw its share dip to 16.8 percent in February from 17.0 percent in January, said.

remained the overwhelming leader of the lucrative US search and advertising market last month. Its share edged up to 65.5 percent in February from 65.4 percent in January.

Ask.com's share fell to 3.7 percent from 3.8 percent while AOL's was steady at 2.5 percent.

February was the ninth consecutive month of slight gains in search share for Bing, which Microsoft unveiled in June accompanied by a 100-million-dollar advertising campaign in a bid to challenge search juggernaut Google.

Microsoft and Google have been consistently upgrading online search service features in what has thus far been a lopsided duel favoring the Mountain View, California-based Internet king over the software giant.

The competitors have been focused on improving mobile search offerings and incorporating real-time content from popular online communities such as and into search results.

Yahoo! and Microsoft unveiled a 10-year Web search and advertising partnership in July that set the stage for a joint offensive against Google.

Under the agreement, Yahoo! will use Microsoft's search engine on its own sites while providing the exclusive global sales force for premium advertisers.

Explore further: Startups offer banking for smartphone users

add to favorites email to friend print save as pdf

Related Stories

Bing posts modest US search market gain in December

Jan 15, 2010

Microsoft's new Internet search engine Bing posted a modest gain in its share of the US search market in December while partner Yahoo! saw its share dip slightly, online tracking firm comScore said.

Bing gains search market share, nears 10 percent

Nov 17, 2009

Microsoft's new Internet search engine Bing increased its share of the US search market in October, edging up half-a-point to nearly 10 percent, online tracking firm comScore said Tuesday.

Microsoft's Bing increases US search share

Sep 22, 2009

Microsoft's new search engine Bing posted a slight increase in its share of the US search market in August, the third month in a row of modest gains, according to online tracking firm comScore.

Microsoft search engine makes steady progress

Oct 14, 2009

Bing, Microsoft's new search engine, is making steady if unspectacular progress in its bid to wrest a bigger share of the lucrative US search and advertising market away from Google.

Recommended for you

Startups offer banking for smartphone users

Aug 30, 2014

The latest banks are small enough to fit in the palm of your hand. Startups, such as Moven and Simple, offer banking that's designed specifically for smartphones, enabling users to track their spending on the go. Some things ...

'SwaziLeaks' looks to shake up jet-setting monarchy

Aug 29, 2014

As WikiLeaks founder Julian Assange prepares to end a two-year forced stay at Ecuador's London embassy, he may take comfort in knowing he inspired resistance to secrecy in places as far away as Swaziland.

Ecuador heralds digital currency plans (Update)

Aug 29, 2014

Ecuador is planning to create what it calls the world's first digital currency issued by a central bank, which some analysts believe could be a first step toward abandoning the country's existing currency, ...

WEF unveils 'crowdsourcing' push on how to run the Web

Aug 28, 2014

The World Economic Forum unveiled a project on Thursday aimed at connecting governments, businesses, academia, technicians and civil society worldwide to brainstorm the best ways to govern the Internet.

User comments : 0