Samsung unveils new smart phone with own software

Feb 14, 2010 By PETER SVENSSON , AP Technology Writer
In this product image provided by Samsung, the Samsung Wave is shown. (AP Photo/Samsung)

(AP) -- Samsung Electronics Co., the largest maker of cell phones for the U.S. market, on Sunday revealed the first phone running Samsung's own "smart" software system, bada.

With bada, Korea-based Samsung is taking the TouchWiz system used on its touch-screen non-smart phones and making it the basis of a smart phone platform to take on Apple Inc.'s and Ltd.'s BlackBerry. Samsung also makes phones based on other competing smart phone systems: Android, created by Inc., and Symbian, of which Nokia Corp. is a major backer.

J.K. Shin, the president of Samsung's phone division, said the goal of bada was to expand the market for , making them available to people across the world who have made do with non-smart phones.

The new phone, dubbed the Wave, is a touch screen phone like the iPhone. It features a highly saturated, high-resolution screen using organic light emitting diodes, or OLEDs. Samsung said the phone will go on sale in April, but did not say if the U.S. would be one of the launch markets, nor did it say what the phone would cost.

To support the Wave and existing phones using TouchWiz, Samsung is launching online applications stores in 50 countries this year, including the U.S. Most major phone makers now operate applications stores, or make phones that use stores administered by others, like Google.

Samsung revealed the phone in Barcelona a day ahead of the start of Mobile World Congress, the world's largest cell phone trade show.

Explore further: US theaters advised to ban 'smart' watches and glasses

4.5 /5 (4 votes)
add to favorites email to friend print save as pdf

Related Stories

Samsung Launches Open Mobile Platform: Samsung Bada

Nov 12, 2009

Samsung Electronics today announced it will launch its own open mobile platform, Samsung Bada [bada] in December. This new addition to Samsung’s mobile ecosystem enables developers to create applications ...

Motorola, in need of hit, shows off Android phone

Sep 10, 2009

(AP) -- Struggling phone maker Motorola unveiled its first device using Google's Android system Thursday, banking on it to power features that will attract consumers looking to use their phones to connect ...

On new cell phones, QWERTY eases out 1-2-3

Apr 02, 2009

(AP) -- Goodbye, numeric cell phone keypads. You're going the way of the rotary dial. Touch screens and QWERTY keyboards will take over from here, thank you.

Recommended for you

Xbox One price cut in US for holiday season

Oct 27, 2014

Microsoft on Monday announced it is temporarily trimming the price of its Xbox One video game consoles in the United States in a move aimed at boosting holiday season sales.

Tomorrow's tablets? Look, no hands

Oct 24, 2014

Engineers in a suburban Chicago office complex have designed a new microphone that they say will be key to the future of smartphone and tablet technology because it gives consumers the ability to operate hand-held devices ...

Apple computer sells for record $905K in NY

Oct 23, 2014

One of the first Apple computers ever built has sold in New York for $905,000, leading Bonhams auction house to declare it the world's most expensive computer relic.

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.