Bing gains US search market share for eighth month in a row

Feb 10, 2010
Microsoft's Roger Wong (2nd R) demonstrates maps using Bing at the 2010 International Consumer Electronics Show at the Las Vegas Convention Center January 2010 in Nevada. Microsoft's new Internet search engine Bing slightly increased its share of the US search market in January, the eighth month in a row of modest gains, online tracking firm comScore said Wednesday.

Microsoft's new Internet search engine Bing slightly increased its share of the US search market in January, the eighth month in a row of modest gains, online tracking firm comScore said Wednesday.

Bing's share of the US rose to 11.3 percent in January from 10.7 percent in December, comScore said, while its search partner Yahoo! saw its share dip from 17.3 percent to 17.0 percent.

Google remained the overwhelming leader of the lucrative US search and advertising market last month although its share fell to 65.4 percent in January from 65.7 percent in December.

Ask.com's share rose to 3.8 percent from 3.7 percent while AOL's dropped to 2.5 percent from 2.6 percent.

December was the eighth consecutive month of modest gains in search share for , which Microsoft unveiled in June accompanied by a 100-million-dollar advertising campaign in a bid to challenge search juggernaut Google.

Microsoft and Google have been consistently upgrading online search service features in what has thus far been a lopsided duel favoring the Mountain View, California-based Internet king over the software giant.

The competitors have been focused on improving mobile search offerings and incorporating real-time content from popular online communities such as and into search results.

Yahoo! and Microsoft unveiled a 10-year Web search and advertising partnership in July that set the stage for a joint offensive against .

Under the agreement, Yahoo! will use Microsoft's search engine on its own sites while providing the exclusive global sales force for premium advertisers.

Explore further: Study: Social media users shy away from opinions

add to favorites email to friend print save as pdf

Related Stories

Bing posts modest US search market gain in December

Jan 15, 2010

Microsoft's new Internet search engine Bing posted a modest gain in its share of the US search market in December while partner Yahoo! saw its share dip slightly, online tracking firm comScore said.

Bing gains search market share, nears 10 percent

Nov 17, 2009

Microsoft's new Internet search engine Bing increased its share of the US search market in October, edging up half-a-point to nearly 10 percent, online tracking firm comScore said Tuesday.

Microsoft's Bing increases US search share

Sep 22, 2009

Microsoft's new search engine Bing posted a slight increase in its share of the US search market in August, the third month in a row of modest gains, according to online tracking firm comScore.

Microsoft search engine makes steady progress

Oct 14, 2009

Bing, Microsoft's new search engine, is making steady if unspectacular progress in its bid to wrest a bigger share of the lucrative US search and advertising market away from Google.

Recommended for you

Study: Social media users shy away from opinions

Aug 26, 2014

People on Facebook and Twitter say they are less likely to share their opinions on hot-button issues, even when they are offline, according to a surprising new survey by the Pew Research Center.

US warns shops to watch for customer data hacking

Aug 23, 2014

The US Department of Homeland Security on Friday warned businesses to watch for hackers targeting customer data with malicious computer code like that used against retail giant Target.

Fitbit to Schumer: We don't sell personal data

Aug 22, 2014

The maker of a popular line of wearable fitness-tracking devices says it has never sold personal data to advertisers, contrary to concerns raised by U.S. Sen. Charles Schumer.

Should you be worried about paid editors on Wikipedia?

Aug 22, 2014

Whether you trust it or ignore it, Wikipedia is one of the most popular websites in the world and accessed by millions of people every day. So would you trust it any more (or even less) if you knew people ...

Philippines makes arrests in online extortion ring

Aug 22, 2014

Philippine police have arrested eight suspected members of an online syndicate accused of blackmailing more than 1,000 Hong Kong and Singapore residents after luring them into exposing themselves in front of webcam, an official ...

User comments : 0