Apple may replace Google with Bing on iPhone: report

Jan 20, 2010
Microsoft's Roger Wong (2nd R) demonstrates maps using Bing at the 2010 International Consumer Electronics Show at the Las Vegas Convention Center January 8, 2010 in Las Vegas, Nevada. Apple is in talks with Microsoft to make Bing the default search engine on the iPhone instead of Google, BusinessWeek magazine reported on Wednesday.

Apple is in talks with Microsoft to make Bing the default search engine on the iPhone instead of Google, BusinessWeek magazine reported on Wednesday.

BusinessWeek, citing two people familiar with the matter, said the talks have been under way for weeks and reflect the growing rivalry between Apple and Google, which is currently the default search engine on the iPhone.

Google chief executive resigned last year from Apple's board of directors and the and advertising giant recently came out with a smartphone of its own, the Nexus One, seen as a rival to Apple's iPhone.

Apple also recently bought mobile advertising company Quattro Wireless, two months after Google purchased Quattro Wireless rival AdMob.

BusinessWeek said the discussions between Apple and Microsoft on replacing Google with Bing, which Microsoft launched in June, could still unravel and may not be concluded quickly.

The magazine noted that being the default Web search engine on the iPhone carries financial benefits for Google, which collects money from advertising placed alongside search results and shares it with Apple.

BusinessWeek, which was bought recently by Bloomberg financial news agency, said that making Bing the default search engine on the could require users to adjust the phone settings if they want to search the Web using Google.

The magazine also said that Apple is looking at providing a search option itself and that a deal with Microsoft may be "about buying itself time."

is the overwhelming Web search leader with a 65.7 percent share of the US search market in December compared with just 10.7 percent for Bing, according to tracking firm , and also dominates in mobile search.

Explore further: Twitter rules out Turkey office amid tax row

add to favorites email to friend print save as pdf

Related Stories

Bing posts modest US search market gain in December

Jan 15, 2010

Microsoft's new Internet search engine Bing posted a modest gain in its share of the US search market in December while partner Yahoo! saw its share dip slightly, online tracking firm comScore said.

Bing gains search market share, nears 10 percent

Nov 17, 2009

Microsoft's new Internet search engine Bing increased its share of the US search market in October, edging up half-a-point to nearly 10 percent, online tracking firm comScore said Tuesday.

Apple buying mobile ad company Quattro Wireless

Jan 05, 2010

(AP) -- Apple is buying the mobile advertising company Quattro Wireless. It's a bet on the future of cell phone ads and steps up competition with rival Silicon Valley powerhouse Google.

Recommended for you

Twitter rules out Turkey office amid tax row

5 hours ago

Social networking company Twitter on Wednesday rejected demands from the Turkish government to open an office there, following accusations of tax evasion and a two-week ban on the service.

How does false information spread online?

7 hours ago

Last summer the World Economic Forum (WEF) invited its 1,500 council members to identify top trends facing the world, including what should be done about them. The WEF consists of 80 councils covering a wide range of issues including social media. Members come ...

User comments : 4

Adjust slider to filter visible comments by rank

Display comments: newest first

Rynox77
not rated yet Jan 20, 2010
Gee... thank you, Apple, for deciding that I should use Bing instead of Google on my iPhone, even though I prefer Google.
Parsec
1 / 5 (1) Jan 21, 2010
Wow, another reason not to buy an iPhone. Along with cost, the restriction to a single inferior carrier, serious restrictions on the capability of add-on apps, etc.

I guess Apple really believes in themselves. I remember a time when Apple absolutely controlled the PC business with better than 90% of the market, and their only competitors were Apple clones. They had the best technology, the best user interface, along with an exciting and powerful platform. They even had captured the killer apps to go along with it.

By their policy of using a completely closed platform and raising prices much higher than justified, they managed to fritter away 90% of their market share to IBM and IBM compatibles. I think in the long run this really favors Google. People always prefer freedom, and as long as Google can deliver a high quality phone in the same neighborhood in quality to the iPhone, they will win because of their policies.
Mr_Frontier
not rated yet Jan 21, 2010
You can pick your search engine on the iphone, it takes two seconds to switch from a default engine to one you like. Can you freak out any harder?
greg_woulf
not rated yet Jan 21, 2010
I can't tell everyone here how many times I've done a search on Bing, and had to do another on Google, or Yahoo or any other search tool.

Bing is clearly the worst of all of the search engine in my opinion.

More news stories

Quantenna promises 10-gigabit Wi-Fi by next year

(Phys.org) —Quantenna Communications has announced that it has plans for releasing a chipset that will be capable of delivering 10Gbps WiFi to/from routers, bridges and computers by sometime next year. ...

Floating nuclear plants could ride out tsunamis

When an earthquake and tsunami struck the Fukushima Daiichi nuclear plant complex in 2011, neither the quake nor the inundation caused the ensuing contamination. Rather, it was the aftereffects—specifically, ...

Unlocking secrets of new solar material

(Phys.org) —A new solar material that has the same crystal structure as a mineral first found in the Ural Mountains in 1839 is shooting up the efficiency charts faster than almost anything researchers have ...

Patent talk: Google sharpens contact lens vision

(Phys.org) —A report from Patent Bolt brings us one step closer to what Google may have in mind in developing smart contact lenses. According to the discussion Google is interested in the concept of contact ...

How kids' brain structures grow as memory develops

Our ability to store memories improves during childhood, associated with structural changes in the hippocampus and its connections with prefrontal and parietal cortices. New research from UC Davis is exploring ...

Gate for bacterial toxins found

Prof. Dr. Dr. Klaus Aktories and Dr. Panagiotis Papatheodorou from the Institute of Experimental and Clinical Pharmacology and Toxicology of the University of Freiburg have discovered the receptor responsible ...