S.Korean firm launches fightback against iPhone

Jan 14, 2010
An Android-powered mobile phone is pictured in this file photo. South Korea's top mobile carrier SK Telecom Thursday announced an aggressive plan to reinforce its smartphone line-up after its market share was eroded by Apple's top selling iPhone. SK Telecom said it would try to win more than two million new smartphone users this year by offering models based on Google's Android operating system.

South Korea's top mobile carrier SK Telecom Thursday announced an aggressive plan to reinforce its smartphone line-up after its market share was eroded by Apple's top selling iPhone.

SK Telecom said it would try to win more than two million new smartphone users this year by offering models based on Google's operating system.

It plans to introduce 15 new devices this year, with as many as 13 models running on Android.

"Based on the Android operating system, we will adopt various mobile platforms to increase our smartphone lineup," Ha Sung-Min, president of SK Telecom's mobile network operator division, told reporters.

In 2013 will have 25 smartphone models, or 40 percent of its total handset offerings, he said.

Local rival KT Corp has sold some 240,000 iPhones since the device made its South Korean debut on November 28. Before, SK Telecom had a 50.5 percent share of the local mobile market compared with KT's 31 percent.

The introduction of the in sparked price competition and forced local firms to present new phones with more content and better services.

South Korean firms grew under the protection of high trade barriers, which helped Samsung and LG become the world's second and third largest handset makers.

But local customers pay some of the world's highest prices for mobile phones and wireless service.

SK Telecom also announced plans to build its own wireless-fidelity network called Wi-Fi in major cities. KT has its own wireless service known as Nespot.

Explore further: Tycoon Branson backs ride-sharing service Sidecar

add to favorites email to friend print save as pdf

Related Stories

South Korean regulator approves iPhone

Nov 18, 2009

(AP) -- South Korea's telecommunications regulator cleared the way Wednesday for the launch of Apple's iPhone, amid reports the hit device could reach consumers by the end of this month.

SKorea's SK Telecom profit rises 4.6 percent

Jul 28, 2009

South Korea's top mobile carrier SK Telecom said Tuesday net profit rose 4.6 percent year-on-year for the second quarter due to an increase in wireless Internet revenue and new subscribers.

South Koreans to get Apple's iPhone this week

Nov 22, 2009

(AP) -- Apple Inc's iPhone is coming to South Korea this week, a local carrier announced Sunday, bringing the iconic communications device to one of the world's most sophisticated mobile phone markets.

Recommended for you

German court lifts ban on Uber car pick-up service

9 hours ago

The controversial but popular car pick-up service Uber claimed a victory in Germany on Tuesday when a court threw out an injunction levelled against its operations in Europe's biggest economy.

Oligarch buys Russia's most popular social media (Update)

11 hours ago

A media company owned by Kremlin-friendly oligarch Alisher Usmanov has splashed out $1.5 billion to gain full control of Russia's most popular social network, VKontakte, bringing an end to a months-long dispute ...

User comments : 0