S.Korean firm launches fightback against iPhone

Jan 14, 2010
An Android-powered mobile phone is pictured in this file photo. South Korea's top mobile carrier SK Telecom Thursday announced an aggressive plan to reinforce its smartphone line-up after its market share was eroded by Apple's top selling iPhone. SK Telecom said it would try to win more than two million new smartphone users this year by offering models based on Google's Android operating system.

South Korea's top mobile carrier SK Telecom Thursday announced an aggressive plan to reinforce its smartphone line-up after its market share was eroded by Apple's top selling iPhone.

SK Telecom said it would try to win more than two million new smartphone users this year by offering models based on Google's operating system.

It plans to introduce 15 new devices this year, with as many as 13 models running on Android.

"Based on the Android operating system, we will adopt various mobile platforms to increase our smartphone lineup," Ha Sung-Min, president of SK Telecom's mobile network operator division, told reporters.

In 2013 will have 25 smartphone models, or 40 percent of its total handset offerings, he said.

Local rival KT Corp has sold some 240,000 iPhones since the device made its South Korean debut on November 28. Before, SK Telecom had a 50.5 percent share of the local mobile market compared with KT's 31 percent.

The introduction of the in sparked price competition and forced local firms to present new phones with more content and better services.

South Korean firms grew under the protection of high trade barriers, which helped Samsung and LG become the world's second and third largest handset makers.

But local customers pay some of the world's highest prices for mobile phones and wireless service.

SK Telecom also announced plans to build its own wireless-fidelity network called Wi-Fi in major cities. KT has its own wireless service known as Nespot.

Explore further: Taiwan factory workers win $18 mn over cancer deaths

Related Stories

South Korean regulator approves iPhone

Nov 18, 2009

(AP) -- South Korea's telecommunications regulator cleared the way Wednesday for the launch of Apple's iPhone, amid reports the hit device could reach consumers by the end of this month.

SKorea's SK Telecom profit rises 4.6 percent

Jul 28, 2009

South Korea's top mobile carrier SK Telecom said Tuesday net profit rose 4.6 percent year-on-year for the second quarter due to an increase in wireless Internet revenue and new subscribers.

South Koreans to get Apple's iPhone this week

Nov 22, 2009

(AP) -- Apple Inc's iPhone is coming to South Korea this week, a local carrier announced Sunday, bringing the iconic communications device to one of the world's most sophisticated mobile phone markets.

Recommended for you

Taiwan factory workers win $18 mn over cancer deaths

21 hours ago

Workers from a factory in Taiwan which leeched toxic chemicals they say resulted in 200 deaths from cancer and more than 1,000 other cases of the disease won a Tw$564.45 million ($18 million) payout from US electronics company ...

Court monitor: Apple antitrust cooperation has 'declined'

Apr 17, 2015

Apple Inc.'s cooperation with efforts to improve its compliance with antitrust laws after a federal judge concluded it colluded with electronic book publishers to raise prices five years ago took on an "adversarial tone" ...

SEC questions LA Unified on use of bonds for iPad project

Apr 17, 2015

The Securities and Exchange Commission recently questioned Los Angeles Unified School District officials as part of informal inquiry into whether they properly used bond funds for a beleaguered $1.3 billion project to provide ...

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.