FTC looking into Google's AdMob acquisition

Dec 23, 2009
The US Federal Trade Commission (FTC) building in Washington
The US Federal Trade Commission (FTC) building in Washington, DC. Web search and advertising giant Google said Wednesday that the US Federal Trade Commission (FTC) is seeking more information about its proposed purchase of mobile advertising company AdMob.

Web search and advertising giant Google said Wednesday that the US Federal Trade Commission (FTC) is seeking more information about its proposed purchase of mobile advertising company AdMob.

Paul Feng, a group product manager at Google, said in a blog post that the Mountain View, California-based Google had received a "second request" for information from the FTC about the 750-million-dollar acquisition of AdMob.

"As we said when we announced the deal, we don't see any regulatory issues with this deal, because the rapidly growing mobile advertising space is highly competitive with more than a dozen mobile ad networks," Feng said.

"That said, we know that closer scrutiny has been one consequence of Google's success," he said.

"While this means we won't be closing right away, we're confident that the FTC will conclude that the rapidly growing space will remain highly competitive after this deal closes," Feng said.

"We'll be working closely and cooperatively with (the FTC) as they continue their review," he added.

Google announced plans to acquire AdMob last month.

The Web titan hopes AdMob will help it more effectively extend its lucrative Internet advertising domain into the booming world of mobile devices.

was founded in 2006 by Omar Hamoui as a California technology startup focused on building tools that let Web advertisers follow potential customers on to mobile devices.

Google has previously drawn scrutiny from US .

Earlier this year, Google was forced to revise its legal settlement with authors and publishers over its digital book-scanning project amid objections from the US Justice Department.

Last year, was forced to abandon a proposed advertising agreement with Yahoo! amid Justice Department antitrust concerns.

Explore further: LinkedIn membership hits 300 million

add to favorites email to friend print save as pdf

Related Stories

Would a Google purchase of Yelp draw regulatory interest?

Dec 21, 2009

Google Inc.'s reported plans to acquire local-listings service Yelp may face difficulties, with regulators attuned to the Mountain View, Calif.-based company's established dominance of the Internet-search and advertising ...

Google snaps up mobile ad startup for $750 million (Update)

Nov 09, 2009

(AP) -- Google Inc. is buying mobile advertising network AdMob for $750 million, underscoring the Internet search leader's determination to ensure its marketing machine reaches the growing number of people surfing the Web ...

Google book settlement facing antitrust scrutiny

Apr 29, 2009

Google's settlement with US authors and publishers over its book scanning project still needs the green light from a US judge but it may first have to pass muster with the US Justice Department.

Google CEO doesn't see problem with his Apple role

May 07, 2009

(AP) -- Google Chief Executive Eric Schmidt is taking a government inquiry into his role on Apple Inc.'s board in stride, expressing confidence that the probe won't find any evidence that the ties between the two companies ...

Justice probing tech company recruiting

Jun 03, 2009

The US Justice Department has launched an investigation into whether the recruiting practices of some of the largest US technology companies violated antitrust laws, The Washington Post reported on Wednesday.

Recommended for you

LinkedIn membership hits 300 million

Apr 18, 2014

The career-focused social network LinkedIn announced Friday it has 300 million members, with more than half the total outside the United States.

Researchers uncover likely creator of Bitcoin

Apr 18, 2014

The primary author of the celebrated Bitcoin paper, and therefore probable creator of Bitcoin, is most likely Nick Szabo, a blogger and former George Washington University law professor, according to students ...

White House updating online privacy policy

Apr 18, 2014

A new Obama administration privacy policy out Friday explains how the government will gather the user data of online visitors to WhiteHouse.gov, mobile apps and social media sites. It also clarifies that ...

User comments : 0

More news stories

Ex-Apple chief plans mobile phone for India

Former Apple chief executive John Sculley, whose marketing skills helped bring the personal computer to desktops worldwide, says he plans to launch a mobile phone in India to exploit its still largely untapped ...

Airbnb rental site raises $450 mn

Online lodging listings website Airbnb inked a $450 million funding deal with investors led by TPG, a source close to the matter said Friday.

Health care site flagged in Heartbleed review

People with accounts on the enrollment website for President Barack Obama's signature health care law are being told to change their passwords following an administration-wide review of the government's vulnerability to the ...

A homemade solar lamp for developing countries

(Phys.org) —The solar lamp developed by the start-up LEDsafari is a more effective, safer, and less expensive form of illumination than the traditional oil lamp currently used by more than one billion people ...

NASA's space station Robonaut finally getting legs

Robonaut, the first out-of-this-world humanoid, is finally getting its space legs. For three years, Robonaut has had to manage from the waist up. This new pair of legs means the experimental robot—now stuck ...

Filipino tests negative for Middle East virus

A Filipino nurse who tested positive for the Middle East virus has been found free of infection in a subsequent examination after he returned home, Philippine health officials said Saturday.

Egypt archaeologists find ancient writer's tomb

Egypt's minister of antiquities says a team of Spanish archaeologists has discovered two tombs in the southern part of the country, one of them belonging to a writer and containing a trove of artifacts including reed pens ...