P&G to stop e-coupons for Kroger loyalty cards

Dec 17, 2009 By DAN SEWELL , AP Business Writer

(AP) -- Procter & Gamble Co. is getting a digital divorce from Kroger Co., severing the online coupon program the two Cincinnati-based companies began two years ago.

P&G e-mailed customers this week to say they won't be able to download "eSaver" paperless coupons for Pampers diapers, Tide detergent and other products to their Kroger loyalty cards after Dec. 31. The company also said the coupons should be redeemed by Dec. 31.

P&G and Kroger first tried out digital coupons two years ago. Kroger also has teamed with AOL's Shortcuts, Cellfire and P&G rival Unilever on digital coupons and said it's talking with other potential partners.

"As a leader in making it easy for customers to use online coupons, we continue to expand our offers on kroger.com," Kroger spokeswoman Meghan Glynn said Wednesday. "While we regret P&G's decision, kroger.com will continue to have great coupon offers from a variety of partners for our customers."

P&G spokeswoman Judi Kletz said the company wouldn't discuss reasons for the cancellation and termed the Kroger team-up "a market test."

"We continue to be excited about the eSaver program," she said. She didn't identify potential retail partners for the digital coupons.

Shoppers can still use traditional paper coupons for P&G products at Kroger's 2,470 stores in 31 states.

The decision comes as the nation's largest traditional grocery chain is changing its online coupon site and planned to stop redirecting visitors to a P&G site that also offers samples and other P&G promotions.

P&G, the world's largest consumer products company, declined to say Wednesday whether that was the reason for its decision, but said it plans to keep offering eSaver coupons.

Kroger said P&G's decision is regrettable, but that it will continue to add online partners.

Couponing has made a comeback during the recession, with a wide range of electronic promotions growing fastest. Their use more than doubled in the first half of 2009 compared with the same period a year earlier, coupon-processing company Inmar Inc. has reported.

Shoppers load the discounts onto their store loyalty cards and receive credit at checkout. Other grocers that let customers virtually attach digital coupons to their cards include Pleasanton, Calif.-based Safeway Inc. and Pittsburgh-based Giant Eagle.

Grocers see electronic coupons as a way to build customer loyalty and draw consumers who are spending more time online. P&G and Kroger also have said they help bring in rich consumer data.

P&G said in a statement Wednesday that it still has "a strong partnership with Kroger" and, "We will continue to explore ways to make our product offers available to our consumers online as well as in traditional channels."

Word was spreading among the many bloggers who trade coupon information and savings tips online. One, called ClipperGirl, posted a picture of a frowning baby under the heading: "It's a sad day for Kroger shoppers."

---

http://www.kroger.com

http://www.pgeverydaysolutions.com

Explore further: Google hits back at rivals with futuristic HQ plan

not rated yet
add to favorites email to friend print save as pdf

Related Stories

Private Selection-brand ice cream recalled

Apr 14, 2008

The U.S. Food and Drug Administration announced the recall of Private Selection-brand light churned mint chocolate chip ice cream due to a labeling error.

Recommended for you

Google hits back at rivals with futuristic HQ plan

20 hours ago

Google unveiled plans Friday for a new campus headquarters integrating wildlife and sweeping waterways, aiming to make a big statement in Silicon Valley—which is already seeing ambitious projects from Apple ...

Ericsson sues Apple over patent violations

Feb 27, 2015

Swedish telecoms group Ericsson announced Friday a lawsuit against Apple claiming that the US tech giant continued to use its technology in iPhones and other wireless devices after refusing to renew a licencing ...

Stock market shrugs off net neutrality vote

Feb 27, 2015

(AP)—The stock market largely shrugged off the Federal Communications Commission's vote to impose tougher rules on broadband providers like Comcast, Verizon and AT&T to prevent them from creating paid fast lanes for the ...

Judge orders suspension of WhatsApp in Brazil

Feb 26, 2015

(AP)—A judge says he has ordered the suspension of the globally popular instant messaging system WhatsApp across Brazil because it has allegedly failed to help in an investigation.

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.