Sony signs 3-D video deal for 2010 World Cup

Dec 04, 2009 By YURI KAGEYAMA , AP Business Writer
In this Oct. 7, 2009 file photo, a model demonstrates Sony Corp.'s video game in 3D during the country's biggest consumer electronics show in Chiba, near Tokyo, Japan. The 2010 World Cup is going 3-D. Sony said Friday, Dec. 4, 2009 it has signed a deal with FIFA, the international soccer football governing body, to record up to 25 World Cup games in 3-D _ a technology that gives viewers an illusion of depth on the screen. (AP Photo/Itsuo Inouye, File)

(AP) -- The 2010 World Cup is going 3-D. Sony Corp. said Friday it has signed a deal with FIFA, the international football governing body, to record up to 25 World Cup games in 3-D - a technology that gives viewers an illusion of depth on the screen.

The Japanese electronics and entertainment company is one of several electronics makers planning or working on 3-D technology for TVs and movies. makes 3-D capable video cameras, and plans to sell 3-D TVs for homes next year.

People wear special glasses to see 3-D footage because the illusion of dimension is created by sending different images to the left and the right eye, although manufacturers are working on upgrades that will show 3-D without glasses.

Chief Executive Howard Stringer expressed his enthusiasm for watching a soccer game in 3-D in an interview this week.

"I thought that was very cool," he said at Tokyo headquarters.

Most 3-D releases so far have been animation films but the feature is gradually spreading to other genres, such as the soon-to-be-released sci-fi epic "Avatar."

Stringer said sports was definitely one area 3-D could display its strengths.

He also said he wanted to see "thoughtful" movies someday being made in 3-D. He ruled out Michael Jackson videos and the next "Spider-Man" movie as 3-D possibilities.

For now, 3-D video of the in South Africa won't be shown in TV broadcast for homes, according to Sony, which makes Bravia TVs, Walkman portable players and game consoles.

They will be shown at Sony booths at FIFA events in Berlin, London, Mexico City, Paris, Rio de Janeiro, Rome and Sydney in June and July. Highlights will be shown in Sony showrooms, and a video version will be sold through Sony Pictures.

"It's a great opportunity to get people to experience 3-D firsthand," said Sony spokesman Atsuo Omagari.

Terms of the deal were not disclosed.

©2009 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Explore further: Hand out money with my mobile? I think I'm ready

add to favorites email to friend print save as pdf

Related Stories

Jackson film not part of Sony's new 3-D vision

Dec 03, 2009

(AP) -- Michael Jackson videos or the next Spider-Man movie won't be among the titles that Sony Corp. releases in 3-D as it gears up to boost TV sales with that technology, Chief Executive Howard Stringer ...

Sony offers 'Cloudy' early to people with its TVs

Nov 08, 2009

(AP) -- In a bid to sell living room electronics and spur buzz for "Cloudy with A Chance of Meatballs," Sony Corp. is offering the movie for free to U.S. buyers of its Internet-connected TVs and Blu-ray players starting ...

Sony optimistic on 3-D TVs, in-house display

Nov 26, 2009

(AP) -- A third to a half of the Sony Corp. TV sets sold annually will be packed with 3-D features by the year ending March 2013, a senior executive said Thursday.

Recommended for you

Hand out money with my mobile? I think I'm ready

Apr 17, 2014

A service is soon to launch in the UK that will enable us to transfer money to other people using just their name and mobile number. Paym is being hailed as a revolution in banking because you can pay peopl ...

Quantenna promises 10-gigabit Wi-Fi by next year

Apr 16, 2014

(Phys.org) —Quantenna Communications has announced that it has plans for releasing a chipset that will be capable of delivering 10Gbps WiFi to/from routers, bridges and computers by sometime next year. ...

Tech giants look to skies to spread Internet

Apr 16, 2014

The shortest path to the Internet for some remote corners of the world may be through the skies. That is the message from US tech giants seeking to spread the online gospel to hard-to-reach regions.

Wireless industry makes anti-theft commitment

Apr 16, 2014

A trade group for wireless providers said Tuesday that the biggest mobile device manufacturers and carriers will soon put anti-theft tools on the gadgets to try to deter rampant smartphone theft.

Dish Network denies wrongdoing in $2M settlement

Apr 15, 2014

The state attorney general's office says Dish Network Corp. will reimburse Washington state customers about $2 million for what it calls a deceptive surcharge, but the satellite TV provider denies any wrongdoing.

Netflix's Comcast deal improves quality of video

Apr 14, 2014

Netflix's videos are streaming through Comcast's Internet service at their highest speeds in the past 17 months now that Netflix is paying for a more direct connection to Comcast's network.

User comments : 0

More news stories

Hackers of Oman news agency target Bouteflika

Hackers on Sunday targeted the website of Oman's official news agency, singling out and mocking Algeria's newly re-elected president Abdelaziz Bouteflika as a handicapped "dictator".

Making graphene in your kitchen

Graphene has been touted as a wonder material—the world's thinnest substance, but super-strong. Now scientists say it is so easy to make you could produce some in your kitchen.

Low tolerance for pain? The reason may be in your genes

Researchers may have identified key genes linked to why some people have a higher tolerance for pain than others, according to a study released today that will be presented at the American Academy of Neurology's 66th Annual ...

How to keep your fitness goals on track

(HealthDay)—The New Year's resolutions many made to get fit have stalled by now. And one expert thinks that's because many people set their goals too high.