Deja vu: Wal-Mart, Amazon, Target in DVD price war

Nov 06, 2009

(AP) -- Wal-Mart Stores Inc. is upping the ante heading into the holiday season, trimming the online preorder prices of some upcoming DVDs following last month's price cut on books.

The move led rivals Amazon.com Inc. and Target Corp. to reduce the prices of some online preorder DVDs, which pushed Wal-Mart to take a few more cents off its offerings.

The world's biggest retailer said late Thursday that it would lower the online prices of new DVDs such as "Harry Potter and the Half Blood Prince" and "" to $10.

But when Amazon reduced some of its prices to $9.99, Wal-Mart shot back by lowering its DVDs to $9.98 as of Friday morning.

The retailer, which generated more than $400 billion in sales last year, was embroiled in a book price war with Target and Amazon.com last month that saw the companies lower the online preorder prices on titles such as "Under the Dome" by Stephen King and "Ford County" by John Grisham. Prices dropped as low as $8.98.

As books in the price war have come to market, prices have gone up, though the sellers are still discounting them heavily.

Wal-Mart has been cutting costs and using those savings to lower prices for its shoppers, thereby pumping up its sales. The retailer knows that while the economy has been improving, consumers are still worried about the high unemployment rate heading into the holidays and will likely want to duplicate some of the bargains they experienced last year.

Wal-Mart's DVD price cut follows its announcement late last month that it would reduce prices weekly on top-selling items from bananas to board games and hold those cuts through the holiday season.

©2009 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Explore further: Alibaba surges in Wall Street debut

add to favorites email to friend print save as pdf

Related Stories

Like Apple, Amazon, Wal-Mart change music prices

Apr 08, 2009

(AP) -- Apple's iTunes Store isn't the only one that has adjusted prices for its digital song downloads recently: Changes are showing up at Amazon's and Wal-Mart's online music stores, too.

Wal-Mart to sell goods from other vendors on Web

Aug 31, 2009

(AP) -- Wal-Mart Stores Inc. has launched an addition to its online business that has outside retailers selling nearly 1 million new items through Walmart.com, a move that could help the world's largest retailer catch up ...

Amazon widens private labels with electronics gear

Sep 20, 2009

(AP) -- Consumers visit Amazon.com for deals on products from companies ranging from Apple Inc. to Zenith Electronics Corp. Now, the online retailer wants shoppers to check out stuff that carries Amazon's own brand name, ...

Recommended for you

Alibaba surges in Wall Street debut

4 hours ago

A buying frenzy sent Alibaba shares sharply higher Friday as the Chinese online giant made its historic Wall Street trading debut.

Alibaba makes Wall Street debut

9 hours ago

Alibaba made its long-awaited Wall Street debut Friday on the heels of a record stock offering that opens the door to global expansion for the Chinese online retail giant.

Alibaba IPO to boost employee fortunes to $8 bn

12 hours ago

Employees of Chinese e-commerce giant Alibaba will see their fortunes swell to nearly $8 billion as the company prepares a massive US stock offering that could be valued at $25 billion.

Alibaba mega IPO caps founder Jack Ma success tale

15 hours ago

When Jack Ma founded Alibaba 15 years ago he insisted the e-commerce venture should see itself as competing against Silicon Valley, not other Chinese companies. That bold ambition from a time when China was ...

User comments : 0