Apple lets iPhone apps get down to business

Oct 17, 2009
A man displays an iPhone along a street in Beijing in July 2009. Apple said Friday that it is allowing businesses to sell content or services through applications given away for free at the iPhone maker's online App Store.

Apple said Friday that it is allowing businesses to sell content or services through applications given away for free at the iPhone maker's online App Store.

The shift of policy is seen as a boon to magazines and newspapers that can give away iPhone or iPod Touch programs featuring basic content and then sell premium articles piecemeal or by subscription.

"In App Purchase is being rapidly adopted by developers in their paid apps," said in response to an AFP inquiry. "Now, developers can use In App Purchase in their free apps to sell content, subscriptions, and digital services."

Apple had previously barred suppliers of free iPhone applications from using the programs to sell content.

Suppliers of free applications can entice iPhone or iPod Touch users with free material in the hope they will eventually pay for enhanced content.

Apple gets a share of purchase prices of programs sold at the App Store and will reportedly share in revenue from sales in free applications.

The policy change comes as rumors abound that the California company behind the , and iPod could release a portable tablet computer early next year that may double as an e-reader.

And not just a black-and-white e-reader but one that would boast full color and a 10-inch (25-centimeter) screen making it more of an oversized or a netbook computer, the increasingly popular low-cost mini-laptops.

If an Apple tablet computer does emerge, it would join an e-reader market that is becoming increasingly crowded but is undergoing tremendous growth.

An "iTablet" could also serve as an eye-pleasing platform for stories, video or other content sold through third-party applications.

(c) 2009 AFP

Explore further: Mobile app could speed O'Hare passport lines

Related Stories

Apple’s App Store Downloads Top 1.5 Billion in First Year

Jul 14, 2009

Apple today announced that customers have downloaded more than 1.5 billion applications in just one year from its App Store, the largest applications store in the world. The App Store is also growing at an incredible pace ...

Apple App Store downloads hit two billion mark

Sep 28, 2009

Apple announced Monday that more than two billion applications for the iPhone and iPod Touch have been downloaded from its App Store, just five months after hitting the one-billion download mark.

Apple says it is expanding iPhone features

Mar 17, 2009

(AP) -- Apple Inc. is updating its software for iPhones so that users can cut, copy and paste text - a basic computing feature that many people had lamented was missing from the gadget that seems to do everything.

Recommended for you

Google's Waze app to alert kidnappings in LA

Apr 22, 2015

Alerts about hit-and-runs and kidnappings in Los Angeles will soon pop up on traffic app Waze, along with road closure information, the West Coast city's mayor said.

How the first smart shopping mall in Europe works

Apr 21, 2015

Researchers from Zendos Tecnología and the IMDEA Networks Institute have developed an innovative tool to analyze the behavior of customers and visitors to shopping malls. The result is a technological platform called Ubicua ...

Energy-tracking app encourages sustainable behaviors

Apr 21, 2015

For a generation motivated by technology and fast-moving information, a professor at the University of Wisconsin-Madison has created an energy-tracking app to make reducing day-to-day energy usage more accessible.

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.