Prof Warns of Risks on Social Network Sites

Oct 07, 2009
Dr. Murat Kantarcioglu

(PhysOrg.com) -- The data that can be easily extracted from people’s online social networking activities could be either a blessing or a curse, says a UT Dallas researcher.

On the one hand, an analysis of people’s interactions could improve public policy, helping city planners, for example, determine optimal locations for public health clinics. But on the other hand, you could have your identity stolen and your savings account wiped out after sharing seemingly innocuous details about yourself.

These are the sorts of things Dr. Murat Kantarcioglu is exploring.

In the early stages of his research, he’s asking questions such as whether details of your Facebook user profile and friendship links can be used to accurately predict your political affiliation. (Yes, according to his results.) Another question is whether a prospective employer could use your information to try to predict whether you would make a good employee. And if so and you object to that, what could you do to protect yourself?

“Definitely we lose some of our privacy by participating in sites like Facebook,” said Kantarcioglu, an assistant professor of computer science. “And powerful data analysis tools definitely allow people to infer things you may wish to keep private. But just what private information can be inferred from the information you divulge? That’s one of the things we’re looking at right now.”

Another basic question is how much information can be gathered without ever impinging on people’s privacy?

“Social network analysis is possible in many ways,” he said. “You can analyze traffic among people in an organization, for example, and without actually reading any of the e-mails themselves learn something from the patterns of the relationships among employees, including the centers of influence in an organization.”

And the potential benefits of social-network analysis are hard to ignore.

Studying social networks of romantic relationships among high school or college students, for example, might reveal who’s at risk of contracting a sexually transmitted disease, helping drive public health efforts. Social-networking analysis can depict such relationships in a graphic that previously would have required months of research.

“Now it’s easy to just write a program to extract the social network information you’re interested in,” said Kantarcioglu, who is also director of the Data Security and Privacy Lab in the Erik Jonsson School of Engineering and Computer Science at UT Dallas.

“The trick is how to get the advantages without compromising privacy,” he added. “That’s what we’re working on here.”

But companies with their own interests are increasingly asking themselves what they can do with social-networking information, he said.

“What kind of analysis or data mining can they do to get information about, say, purchasing preferences?” he asked. “What conclusions or suppositions about you can they arrive at based on who your friends are and what they know about those friends?”

People are sharing vast amounts of personal information about themselves, for better or worse, he said.

“It’s easy now to link together credit card purchases with Facebook data, geographic information, etc.,” he said. “No one that we know of at this point is combining it all, but I think eventually they will.”

People may ask, What do I have to hide? But Kantarcioglu points out that by revealing your birth date and your hometown, others can infer up to five digits of your Social Security number, putting them just four digits away from identity theft.

Or what if something you revealed casually on a social-networking site caused your insurance company to raise your premium?

“The safest thing is to put as little information as possible out there,” he said.

If you put it out there, he added, it will be there forever. He suggests people ask themselves, Would I have a problem if everyone were to see this?

“Techniques can be developed to do useful analysis that would benefit city planning and public health and other public policy issues,” he said. “But how do you extract that useful information from the data without sacrificing privacy? I think we can both collect the information and protect privacy if we try harder.”

Protecting Your Privacy on Social Networking Sites

A few things to keep in mind when posting information about yourself.

• The first five digits of your Social Security number are derived from your birth date and your hometown. So if you post your birth date and hometown — and many people do — you could potentially be revealing over half of your Social Security number.

• Make sure your privacy settings on are set to provide you with the level of privacy you want. “Many people are not using the privacy settings to their fullest,” Dr. Kantarcioglu said.

• Don’t post any pictures that you wouldn’t want the whole world to see.

The information on Facebook and other social-networking sites isn’t public, but Murat Kantarcioglu believes it’s wisest to think of it as being at risk of becoming public.

Provided by University of Texas at Dallas (news : web)

Explore further: Study: Social media users shy away from opinions

add to favorites email to friend print save as pdf

Related Stories

Facebook plans to simplify privacy settings

Jul 01, 2009

(AP) -- Facebook is overhauling its privacy controls over the next several weeks in an attempt to simplify its users' ability to control who sees the information they share on the site.

Watchdog: Facebook violates Canadian privacy law

Jul 16, 2009

(AP) -- Canada's privacy commissioner says the online social networking site Facebook breaches Canadian law by keeping users personal information indefinitely after members close their accounts.

Recommended for you

Study: Social media users shy away from opinions

Aug 26, 2014

People on Facebook and Twitter say they are less likely to share their opinions on hot-button issues, even when they are offline, according to a surprising new survey by the Pew Research Center.

US warns shops to watch for customer data hacking

Aug 23, 2014

The US Department of Homeland Security on Friday warned businesses to watch for hackers targeting customer data with malicious computer code like that used against retail giant Target.

Fitbit to Schumer: We don't sell personal data

Aug 22, 2014

The maker of a popular line of wearable fitness-tracking devices says it has never sold personal data to advertisers, contrary to concerns raised by U.S. Sen. Charles Schumer.

Should you be worried about paid editors on Wikipedia?

Aug 22, 2014

Whether you trust it or ignore it, Wikipedia is one of the most popular websites in the world and accessed by millions of people every day. So would you trust it any more (or even less) if you knew people ...

How much do we really know about privacy on Facebook?

Aug 22, 2014

The recent furore about the Facebook Messenger app has unearthed an interesting question: how far are we willing to allow our privacy to be pushed for our social connections? In the case of the Facebook ...

Philippines makes arrests in online extortion ring

Aug 22, 2014

Philippine police have arrested eight suspected members of an online syndicate accused of blackmailing more than 1,000 Hong Kong and Singapore residents after luring them into exposing themselves in front of webcam, an official ...

User comments : 0