Affluent and urban drawn to online social networks: Nielsen

Sep 26, 2009
This handout image from 2007 courtesy of Facebook.com, shows founder Mark Zuckerberg on his profile page. Market-tracker Nielsen reported on Friday that the ranks of US online social network users continue to grow, with cyber communities tending to attract people who are affluent and urban.

Market-tracker Nielsen reported on Friday that the ranks of US online social network users continue to grow, with cyber communities tending to attract people who are affluent and urban.

"Nielsen's online data shows that about half of the US population visited a website in the last year and that number grows every quarter," said Nielsen Claritas research executive Wils Corrigan.

Facebook users in particular have "largely upscale" profiles and are far more likely than MySpace members to also be part of , a social network focused on business and career connections, according to Nielsen.

People prone to posting blogs or "tweeting" at microblogging service Twitter did not tend to be affluent, but they were likely to live in cities such as New York, Chicago, San Francisco and Los Angeles, Nielsen reported.

Bloggers and "tweeters" were much more inclined to be members of social networks, the most visited of which were Facebook, MySpace, Blogger, Twitter, WordPress, ClassmatesOnline, and LinkedIn.

(c) 2009 AFP

Explore further: Russia's Putin calls the Internet a 'CIA project'

add to favorites email to friend print save as pdf

Related Stories

Social networking aggregator sues Facebook

Jul 10, 2009

(AP) -- In a counter-punch to the world's biggest online hangout, a small Web company called Power.com has sued Facebook, saying it doesn't follow its own policy of giving users control over their content.

Facebook, Nielsen team up to measure ad performance

Sep 22, 2009

Facebook, in a move aimed at boosting its appeal to advertisers, teamed up with measurement company Nielsen on Tuesday to allow marketers to better gauge ad performance on the social network.

Recommended for you

Brazil enacts Internet 'Bill of Rights'

13 hours ago

Brazil's president signed into law on Wednesday a "Bill of Rights" for the digital age that aims to protect online privacy and promote the Internet as a public utility by barring telecommunications companies ...

Brazil passes trailblazing Internet privacy law

Apr 23, 2014

Brazil's Congress on Tuesday passed comprehensive legislation on Internet privacy in what some have likened to a web-user's bill of rights, after stunning revelations its own president was targeted by US ...

User comments : 0

More news stories

One in 13 US schoolkids takes psych meds

(HealthDay)—More than 7 percent of American schoolchildren are taking at least one medication for emotional or behavioral difficulties, a new government report shows.

FDA reconsiders behavior-modifying 'shock devices'

(HealthDay)—They're likened to a dog's "shock collar" by some and called a "life-saving treatment" by others. But the days of electro-shock devices as a tool for managing hard-to-control behavior in people ...

Computer program could help solve arson cases

Sifting through the chemical clues left behind by arson is delicate, time-consuming work, but University of Alberta researchers teaming with RCMP scientists in Canada, have found a way to speed the process.