Microsoft's Bing increases US search share

Sep 22, 2009
The websites of Bing, Microsoft and Yahoo are displayed on a computer monitor. Microsoft's new search engine Bing posted a slight increase in its share of the US search market in August, the third month in a row of modest gains, according to online tracking firm comScore.

Microsoft's new search engine Bing posted a slight increase in its share of the US search market in August, the third month in a row of modest gains, according to online tracking firm comScore.

Bing, which the Redmond, Washington-based software giant unveiled in late May, increased its market share to 9.3 percent in August from 8.9 percent in July and 8.4 percent in June, said Tuesday.

remained the overwhelming leader of the lucrative US search and advertising market last month with a 64.6 percent market share, a dip of 0.1 percent from July.

The US market share of ! was unchanged at 19.3 percent in August, comScore said.

Search engine Ask's market share of 3.9 percent in August was also unchanged from July, while AOL secured a 3.0 percent market share in August, down from 3.1 percent the previous month.

Yahoo! and Microsoft, after months of negotiations, unveiled a 10-year Web search and advertising partnership in late July that set the stage for a joint offensive against Google.

Under the agreement, Yahoo! will use Microsoft's search engine on its own sites while Yahoo! will provide the exclusive global sales force for premium advertisers.

The agreement between the Internet portal and software giant, which will be subject to review by US anti-trust regulators, is expected to close in early 2010.

(c) 2009 AFP

Explore further: Tweet much to gain popularity is an inefficient strategy

add to favorites email to friend print save as pdf

Related Stories

Google users loyal: comScore

Aug 15, 2009

The planned Microsoft-Yahoo! online search tie-up has promise but must overcome people's fierce loyalty to market king Google, industry tracker comScore said Friday.

Bing rings up search gains, dinging Google, Yahoo

Aug 18, 2009

(AP) -- Microsoft Corp.'s souped-up Internet search engine gained a little more ground on industry leaders Google Inc. and Yahoo Inc. in July, according to data released late Monday.

Google ups share of Web search

May 18, 2009

Google increased its share of the US online search market in April while Yahoo! and Microsoft both lost ground, according to figures released on Monday by tracking firm comScore.

Microsoft posts modest search gains with Bing

Jul 01, 2009

New search engine Bing helped Microsoft increase its share of the search market in the United States in June but, still lags behind Yahoo! and Google, a Web analytics firm reported Wednesday.

Bing luring Internet searchers: comScore

Jun 09, 2009

Microsoft's new Internet search engine Bing boosted the software giant's share of the US market in the week following its release, industry tracking firm comScore reported Tuesday.

Recommended for you

Tweet much to gain popularity is an inefficient strategy

2 hours ago

The imbalanced structure of Twitter, where some users have many followers and the large majority barely has several dozen followers, means that messages from the more influential have much more impact. Less ...

Five ways to fight online abuse with good manners

2 hours ago

Online and social media's capacity to enable anyone to communicate their ideas and views is much celebrated. So why do so many people feel nervous about getting involved with online debate?

User comments : 1

Adjust slider to filter visible comments by rank

Display comments: newest first

Yes
not rated yet Sep 27, 2009
Yeah,
My computer updated MSN messenger and binged my webbrowser and my whole computer. It took me 30 minutes to remove all this bing crap.
It is a dishonest way to get to the top. Most people probably do not even notice the forced change.
I think that is the reason why bing is a Google lookalike. They sneak into the computers of the ignorant.

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.