Google users loyal: comScore

Aug 15, 2009
A sign is displayed outside of the Google headquarters in Mountain View, California, seen here in 2008. The planned Microsoft-Yahoo! online search tie-up has promise but must overcome people's fierce loyalty to market king Google, industry tracker comScore said Friday.

The planned Microsoft-Yahoo! online search tie-up has promise but must overcome people's fierce loyalty to market king Google, industry tracker comScore said Friday.

"The recently announced search partnership between Microsoft and Yahoo! certainly makes the combined entity a more formidable competitor to Google in the US search marketplace," said search evangelist Eli Goodman.

"While they are still looking up at Google in terms of , they have a real opportunity to make headway given that nearly three-quarters of all searchers conduct at least one search on these engines every month."

The challenge for Microsoft and Yahoo! will be to make their joint search offering compelling enough to convert occasional users into habitual visitors, according to Goodman.

With their partnership announced in late July, software giant Microsoft and Yahoo! are hoping to steal market share -- and advertising dollars -- from the company that has come to define Web search.

Under the terms of the deal, Microsoft's freshly-launched search engine will handle queries at Yahoo! websites.

Google is the overwhelming leader in a Web search and advertising market which the research firm Forrester estimates will grow by 15 percent a year to more than 30 billion dollars in 2014 in the United States alone.

A comScore analysis released on Friday concludes that Google has the highest loyalty rate among US , with people trusting the bulk of their online searches to the California firm.

In June 2009, Google had a 65-percent share of the core search market, compared to 28 percent for Yahoo! and Microsoft combined, according to comScore.

"Separately, and Bing are unable to efficiently meet the inventory needs of advertisers which are attainable through ," said Craig Macdonald, a senior vice president at marketing analysis firm Covario.

"The combination of the two platforms, however, gives advertisers the ability to reach about 30 percent of the search market in a more efficient manner."

A search market share of 30 percent represents a "critical threshold" for many marketers when it comes to justifying spending national advertising dollars, according to Macdonald.

(c) 2009 AFP

Explore further: Startups offer banking for smartphone users

add to favorites email to friend print save as pdf

Related Stories

Google ups share of Web search

May 18, 2009

Google increased its share of the US online search market in April while Yahoo! and Microsoft both lost ground, according to figures released on Monday by tracking firm comScore.

Bing luring Internet searchers: comScore

Jun 09, 2009

Microsoft's new Internet search engine Bing boosted the software giant's share of the US market in the week following its release, industry tracking firm comScore reported Tuesday.

Microsoft posts modest search gains with Bing

Jul 01, 2009

New search engine Bing helped Microsoft increase its share of the search market in the United States in June but, still lags behind Yahoo! and Google, a Web analytics firm reported Wednesday.

Microsoft going after Google's home turf

Jul 29, 2009

Microsoft, by entering into a partnership with Yahoo!, is seeking to do battle with Google on its home turf and in one of the few arenas it has failed to conquer -- the Web.

Recommended for you

Startups offer banking for smartphone users

17 hours ago

The latest banks are small enough to fit in the palm of your hand. Startups, such as Moven and Simple, offer banking that's designed specifically for smartphones, enabling users to track their spending on the go. Some things ...

'SwaziLeaks' looks to shake up jet-setting monarchy

Aug 29, 2014

As WikiLeaks founder Julian Assange prepares to end a two-year forced stay at Ecuador's London embassy, he may take comfort in knowing he inspired resistance to secrecy in places as far away as Swaziland.

Ecuador heralds digital currency plans (Update)

Aug 29, 2014

Ecuador is planning to create what it calls the world's first digital currency issued by a central bank, which some analysts believe could be a first step toward abandoning the country's existing currency, ...

WEF unveils 'crowdsourcing' push on how to run the Web

Aug 28, 2014

The World Economic Forum unveiled a project on Thursday aimed at connecting governments, businesses, academia, technicians and civil society worldwide to brainstorm the best ways to govern the Internet.

User comments : 3

Adjust slider to filter visible comments by rank

Display comments: newest first

KBK
5 / 5 (2) Aug 15, 2009
It's a 'trust' thing, imagined or real, it makes no difference.

Microsoft sells out to the FBI..and yahoo is in the same boat.

Winning trust back for a known untrustworthy company is simply --- exceedingly unlikely to happen.
gmurphy
5 / 5 (2) Aug 15, 2009
google have fierce loyalty from their users because the service they provide is excellent, in fact, the best of the pack.
earls
not rated yet Aug 15, 2009
They're a no brainer, considering the competition.