Google woos IT managers with old-tech billboards

Aug 03, 2009
Google resorted to old-time outdoor billboards in its quest to convince business IT managers to use software applications that the Internet titan offers as services online.

Google on Monday resorted to old-time outdoor billboards in its quest to convince business IT managers to use software applications that the Internet titan offers as services online.

Messages that will change each work day for four weeks debuted on billboards along major commute routes in Boston, Chicago, New York City and San Francisco, according to Creative Lab managing director Andy Berndt.

"The billboards tell the story of an anonymous IT manager who gets so fed up with the typical IT status quo that his company eventually, you guessed it, goes Google," Berndt wrote in a message on the California firm's website.

Motorola and Genentech are reportedly among more than 1.75 million businesses, schools and organizations that use programs online instead of installing and maintaining software on their networks.

The Google Apps suite includes calendar, document and email programs that compete with packaged offerings at the heart of Microsoft's empire.

Google charges businesses 50 dollars per worker per year to use programs it offers online, referred to as "in the cloud." Google Apps are offered free to individuals for personal use.

The Internet giant recently declared its Apps suite out of test, or beta, status in a bid to assure businesses that they can rely on the services.

(c) 2009 AFP

Explore further: Digital dilemma: How will US respond to Sony hack?

add to favorites email to friend print save as pdf

Related Stories

Google Apps synch to Microsoft Outlook email

Jun 10, 2009

Google on Tuesday synched applications available online as services with Outlook email programs, continuing a push into workplaces historically dominated by Microsoft software.

Google launches rare ad campaign to sell more apps

Aug 03, 2009

(AP) -- Google Inc. is so well known that it has become a synonym for search, making advertising unnecessary. Getting businesses to buy Google's online suite of office applications requires a little more ...

'Tasks' software is Gmail Labs first graduate

Jul 14, 2009

Google Labs brainchild "Tasks" graduated from the sandbox on Tuesday as the Internet giant seeks to entice computer users to switch from packaged software to programs offered online as services.

Microsoft moving Office online in duel with Google

Jul 13, 2009

Microsoft on Monday said that the 2010 version of its popular Office software will feature online collaboration as the technology giant duels "in the cloud" with Internet titan Google.

Recommended for you

Digital dilemma: How will US respond to Sony hack?

22 hours ago

The detective work blaming North Korea for the Sony hacker break-in appears so far to be largely circumstantial, The Associated Press has learned. The dramatic conclusion of a Korean role is based on subtle ...

UN General Assembly OKs digital privacy resolution

Dec 18, 2014

The U.N. General Assembly has approved a resolution demanding better digital privacy protections for people around the world, another response to Edward Snowden's revelations about U.S. government spying.

Online privacy to remain thorny issue: survey

Dec 18, 2014

Online privacy will remain a thorny issue over the next decade, without a widely accepted system that balances user rights and personal data collection, a survey of experts showed Thursday.

Spain: Google News vanishes amid 'Google Tax' spat

Dec 16, 2014

Google on Tuesday followed through with a pledge to shut down Google News in Spain in reaction to a Spanish law requiring news publishers to receive payment for content even if they are willing to give it away.

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.