Verizon asks court to say its 3G ads are true

Jul 28, 2009

(AP) -- Verizon Wireless asked a federal court Monday to rule that claims it makes in advertisements, including its position as "America's most reliable 3G network," are truthful and accurate.

Verizon Wireless is striking back at AT&T Inc., which challenged Verizon's with the National Advertising Division of the Council for Better Business Bureaus on July 1. AT&T said Verizon's claims that it runs the best and most reliable third-generation wireless networks are false and unproven.

In filing with the U.S. District Court for the Southern District of New York, said AT&T's challenge with the NAD "invented a new formula for calculating 'reliability' and claims that by applying this newly concocted formula its 3G wireless network has superior 'reliability.'"

Verizon Wireless, a joint venture of New York-based Verizon Communications Inc. and Vodafone Group PLC of the U.K., said speed and reliability are two distinct matters.

Michael Coe, a spokesman for Dallas-based AT&T, called Verizon's claim that speed is not a relevant factor "preposterous."

"Data network speed is an essential factor to consumers when it comes to data transmission on their wireless devices," Coe said in a statement.

Verizon Wireless asked the court to declare its claims are truthful, accurate and substantiated, and to award it costs and attorney's fees from AT&T.

©2009 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Explore further: Why the SIM card has had its day

add to favorites email to friend print save as pdf

Related Stories

Ad watchdog: Cablevision Internet not 'fastest'

Mar 27, 2009

(AP) -- Cablevision Systems Corp. should stop saying its Internet service is "the fastest around," the advertising industry's self-regulatory body said Thursday, in response to complaints from competitor Verizon Communications ...

AT&T to buy territories from Verizon for $2.35B

May 09, 2009

(AP) -- AT&T Inc. said Friday it will buy the assets of Verizon Wireless in 79 mainly rural areas for $2.35 billion, a deal that will affect more than 1 million subscribers.

Verizon sues to block data theft

Jan 24, 2006

Verizon Tuesday boosted its fight to protect customer privacy by filing suit to block Web-site owners from obtaining information under false pretenses.

Recommended for you

Why the SIM card has had its day

Mar 05, 2015

The small microchips known as "subscriber identity modules" or SIM cards that are required for mobile phones to log on to a phone network will soon be 25 years old. While mobile phones and network technology ...

The UK doesn't yet need net neutrality regulations

Mar 04, 2015

The net neutrality debate in the US has ended, at least for now, with the Federal Communications Commission ruling for stricter regulation of telecoms and internet service providers (ISPs) in order to maintain ...

Italy adopts plans to shift into Internet fast lane

Mar 04, 2015

Italy's government adopted a six-billion-euro plan Tuesday to modernise its Internet network and improve access to broadband in hopes of shedding its reputation as one of Europe's online laggards.

Phone firms and the quest for the 5G Holy Grail

Mar 03, 2015

Lightning-quick downloads, driverless cars and remote surgery: telecom firms are racing to develop a new generation of "5G" mobile networks that could start to change the world in five years.

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.