Twitter all-star? Best Buy puts number at 250

Jul 21, 2009

(AP) -- After buzz built online about a new marketing job, Best Buy Co. Inc. is reworking the help-wanted listing that sought Twitter experience and put a number on it - 250 followers.

After the initial description for the new position of senior manager of emerging media marketing was published four weeks ago, the world's largest consumer electronics chain watched as the reacted, prompting scores of tweets, re-tweets and blog posts.

The requirement for popularity on the Twitter social-networking Web site caused the most online discussion and ultimately prompted the chain to harness the technology it hoped its newest employee would use. opened the crowd-sourcing gates and asked the public for input on just what kind of skills and talents applicants should have.

A blog post by Best Buy's chief marketing officer announcing the effort generated some 3,400 hits and produced nearly 250 comments.

So how did the next-generation suggestion box fare?

Well, only 18 people actually submitted suggestions on job requirements on the company's Web site, http://www.bestbuyideax.com .

Among the suggestions:

- Require applicants to explain why they're suited for the job - in a Twitter-style format of 140 characters or less.

- Have a "triple crown of social networking" - 1,000 Twitter followers, 500 friends and 250 LinkedIn connections.

- Be "viral, but not contagious."

Spokeswoman Kelly Groehler said the Richfield, Minn.-based company was assessing the suggestions and would incorporate some of the ideas into the revamped job posting. The company also planned to use some of the questions and suggestions during the interview process.

Whether the requirement will remain has yet to be seen. "Experience with it will be important," Groehler said.

The rewritten job notice is expected to be posted on Best Buy's career pages in several weeks. The company hopes to have someone hired for the job by the end of the year.

©2009 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Explore further: Turkey still hopes Twitter will open local office

add to favorites email to friend print save as pdf

Related Stories

Twitter co-founders are mum on revenue plans

May 27, 2009

(AP) -- Twitter Inc.'s co-founders say the rapidly growing online communications company will eventually charge fees for its services, but it's unclear which ones and what will drive revenue.

For sale by tweet: Social networking to sell homes

Apr 19, 2009

(AP) -- When you sign up for Facebook or Twitter, you expect to get a stream of random messages from the people that make up your virtual social network - but pitches on homes for sale?

Recommended for you

Net neutrality balancing act

9 hours ago

Researchers in Italy, writing in the International Journal of Technology, Policy and Management have demonstrated that net neutrality benefits content creator and consumers without compromising provider innovation nor pr ...

Twitter rules out Turkey office amid tax row

Apr 16, 2014

Social networking company Twitter on Wednesday rejected demands from the Turkish government to open an office there, following accusations of tax evasion and a two-week ban on the service.

How does false information spread online?

Apr 16, 2014

Last summer the World Economic Forum (WEF) invited its 1,500 council members to identify top trends facing the world, including what should be done about them. The WEF consists of 80 councils covering a wide range of issues including social media. Members come ...

User comments : 0

More news stories

Hackathon team's GoogolPlex gives Siri extra powers

(Phys.org) —Four freshmen at the University of Pennsylvania have taken Apple's personal assistant Siri to behave as a graduate-level executive assistant which, when asked, is capable of adjusting the temperature ...

Better thermal-imaging lens from waste sulfur

Sulfur left over from refining fossil fuels can be transformed into cheap, lightweight, plastic lenses for infrared devices, including night-vision goggles, a University of Arizona-led international team ...