Recent smoking-cessation research highlights importance of keeping teens from smoking

Jun 03, 2009

Despite the efforts of college students to quit smoking, recent research conducted by Joyce M. Wolburg at Marquette University suggests that an extended trial and error period is necessary. Given that most college students begin smoking in high school, another study by faculty at HEC Montreal and University of Texas at San Antonio provides insights into how graphic cigarette warning labels impact intentions of American and Canadian teens. Both studies appear in the Summer 2009 issue of the Journal of Consumer Affairs.

The Wolburg study reveals that, despite good intentions to quit smoking after college, multiple strategies (and multiple attempts) are typically necessary to be successful at smoking cessation. Despite the best efforts to prevent from smoking, some ignore the risks and become smokers. By the time they are college students smokers, many want to quit but need strategies that get results. Programs that incorporate the real stories and experiences of those who failed early on but didn't give up offer hope to a group of people who may be among the best candidates for quitting. Future research will continue to refine those strategies.

The second study, conducted by Lalla Ilhame Sabbane and Jean-Charles Chebat, both at HEC Montreal, and Tina M. Lowrey at the University of Texas at San Antonio, reveals that graphic cigarette warning labels are most effective for Canadian participants, leading to negative attitudes and lower smoking intentions, but the graphic label was least effective at lowering smoking intentions for US participants.

"These results suggest that American teens were negatively impacted by the graphic label, perhaps because of its novelty," Lowrey said.

Additional research should be conducted to determine whether the positive impact for Canadian teens is, indeed, due to their level of familiarity with the graphics that have been used for the past decade in Canada. If more teens can be convinced not to begin , then fewer will need to struggle with the cessation attempts studied by Wolburg.

Source: Wiley (news : web)

Explore further: Is this the year you join the one percent?

add to favorites email to friend print save as pdf

Related Stories

Not ready to quit? Try cutting back

Dec 07, 2006

In a review article in the December Nicotine and Tobacco Research, researchers at the University of Vermont have found an unexpected, effective alternative to motivate smokers to quit smoking – cutting back. According to ...

Smoking cessation therapies more effective than placebos

Jul 14, 2008

Six treatments for smoking cessation perform better than placebos — including varenicline (Chantix®), recently approved for use in Canada — states a team of researchers from McGill University and the University of Montreal ...

Recommended for you

Is this the year you join the one percent?

11 hours ago

Here's some good news for the New Year: According to new research by Washington University in St. Louis and Cornell University, there's a 1 in 9 chance that a typical American will hit the jackpot and join ...

Satire has a history of informing during times of crisis

21 hours ago

Just as only the jester can tell the King the truth, satire performs a vital function in democratic society by using humor to broach taboo subjects, especially in times of crisis, according to a book by Penn State researchers.

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.