EBay to test eBay Bucks shopping rewards program

Apr 01, 2009 By RACHEL METZ , AP Technology Writer

(AP) -- Shopping on eBay just got a bit more rewarding, at least for some users of the online auction site.

On Wednesday, Inc. launched a "beta" test version of eBay Bucks, a program that lets participants earn a 2 percent on certain items they buy through the site and pay for using eBay's online payment service, PayPal. Rewards come quarterly as gift certificates, which can be used to buy other items through eBay within 30 days.

Unlike many other "beta" tests, this one is open by invitation only; eBay is randomly selecting buyers to enroll. Kurt Apen, head of eBay's loyalty marketing team, said the company will likely expand the program to everyone over the next several months.

The arrival of eBay Bucks marks the company's latest customer-retention move - something the company is focusing on as works to improve its online marketplace, at a time when consumers also have cut back on spending because of the dismal economy.

Other efforts eBay has undertaken include distributing coupons to users and offering discounts on referrals from Corp.'s Live Search site.

Program participants will be able to earn up to $200 in eBay Bucks per item purchased on eBay and up to $500 per quarter. Because the reward rate is 2 percent, a $100 cell phone would earn $2 eBay Bucks, translating to $2 in gift certificates at the end of the quarter.

Apen said eBay Bucks users will be able to collect rewards on most types of items sold on the site, but real estate and many items sold through eBay Motors will be ineligible.

EBay, based in San Jose, Calif., initially tested eBay Bucks as a smaller pilot program last year. Changes since then include making it easier for users to redeem their rewards and allowing them to spread them out over various transactions.

©2009 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Explore further: Online piracy thrives in Internet cloud: study

add to favorites email to friend print save as pdf

Related Stories

Update: EBay to Acquire VoIP provider Skype

Sep 12, 2005

Online auction site eBay has agreed to acquire Internet-telephone provider Skype for at least $2.6 billion, in a move that could change the way buyers and sellers interact.

EBay's PayPal envisions doubling in size by 2011

Mar 11, 2009

(AP) -- EBay Inc.'s name may conjure images of online auctions, but the company is hoping to turn attention to its second-largest business - PayPal - which it expects to blossom significantly in the next few years.

EBay admits more work ahead for marketplaces unit

Mar 12, 2009

(AP) -- EBay Inc. has been struggling to improve its online marketplace, and the company acknowledged Wednesday that it still has a long way to go. But eBay also highlighted the strength of its PayPal unit, predicting its ...

eBay takes outward step with AdContext

Jun 14, 2006

This week eBay threw a new twist in the contextual advertising industry, with their unveiling recently of AdContext service, which will place contextually appropriate ads for eBay auction and sale items on ...

Recommended for you

Facebook dressed down over 'real names' policy

14 hours ago

Facebook says it temporarily restored hundreds of deleted profiles of self-described drag queens and others, but declined to change a policy requiring account holders to use their real names rather than drag names such as ...

Yelp to pay US fine for child privacy violation

21 hours ago

Online ratings operator Yelp agreed to pay $450,000 to settle US charges that it illegally collected data on children, in violation of privacy laws, officials said Wednesday.

User comments : 0