US games developer makes quitting smoking child's play

May 28, 2008

Smokers are about to get help in kicking the tobacco habit: an interactive computer game that aims to "coach" cigarette users away from their addition.

Based on the successful "Allen Carr's Easyway to Stop Smoking" method which reportedly has helped more than 10 million smokers to stub out their cigarettes once and for all, the game, designed for Nintendo DS, will be developed by California-based Ubisoft. It is expected to go on sale in November.

Ubisoft is the company that has brought the world games that pit players against an invasion of demonic rabbits or allow them to learn a foreign language using the Nintendo DS, with its interactive touch screen.

In the anti-smoking game, players will "input the details of their smoking habits and even select their own Allen Carr's Easyway coach to take them through the process of quitting," according to a press release issued by Ubisoft.

"The player experiences a truly interactive engagement with the game, through which he or she learns that it can actually be enjoyable to quit smoking," said Christian Salomon, vice president of worldwide licensing at Ubisoft.

A spokeswoman for Ubisoft was not immediately available to explain just how the game would work.

(c)2008 AFP

Explore further: Uber pulls into mobile dining and travel apps (Update)

add to favorites email to friend print save as pdf

Related Stories

Review: 'Wii Fit U,' 'Xbox Fitness' feel the burn

Jan 15, 2014

While video game consoles can't help users save money or stop smoking—yet, anyway—there are a few recently released games that can help with the most popular of New Year's resolutions: exercise. Here's ...

Visual-effects firms get a boost from video games

Jul 30, 2013

In a bombed-out section of a futuristic downtown Los Angeles, a man sits on a tire next to an overturned car, staring at a computer-controlled screen fastened to his wrist, oblivious to the machine gun fire and bomb blasts ...

Recommended for you

Indonesian capital threatens to ban Uber car app

15 hours ago

The Indonesian capital is threatening to shut down controversial smartphone car-hailing service Uber due to licensing issues a week after it officially launched in the city, an official said Wednesday.

Developers explore game experience for the blind

20 hours ago

Wait, researchers are talking about a video game for the blind? Come again? Not impossible. Game designers, reports the BBC, have been working on bringing the game experience to the blind and those with vision ...

User comments : 1

Adjust slider to filter visible comments by rank

Display comments: newest first

vlam67
not rated yet May 28, 2008
yeah..right. You bought the game, which costs say $89.99. That's means quite doing without quite a few packets already.! Maybe it's the whole point. Get addicted to games and spend money on them instead of on ciggies!