Japan test-broadcasts super HD television technology

Jun 02, 2014
Visitors look at Sharp's 4K television and 4K capable tuner at the launch of 4K high-definition technology in Tokyo on June 2, 2014

Japan on Monday began test broadcasts of satellite television programmes in 4K, as major firms including Sony and Sharp bet on the super high-definition technology to rescue their embattled TV units.

A consortium of major broadcasters, TV manufacturers and communications firms rolled out the across the country of 128 million, a move that comes with Tokyo's backing as it looks to boost the competitiveness of the world's number three economy.

The technology has four times the resolution of standard high-definition televisions, but high prices have so far limited commercial sales of 4K-equipped televisions.

"I think it's wonderful that 4K broadcasting through a satellite will be available in households nationwide for the first time in the world," said Yoko Kamikawa, vice minister of the Internal Affairs and Communication Ministry, as the test started.

"We will continue working towards a full-fledged 4K broadcast and 8K test broadcasting" in 2016, she added.

Public broadcaster NHK has already developed 8K technology, which has quadruple the resolution of 4K, or 16 times the sharpness of current high-definition TVs.

The country is hoping to unveil 8K technology commercially before Tokyo's hosting of the 2020 Olympics.

Other countries are eyeing the cutting-edge —which can also be used in fields such as medicine and education— upping the ante for Japan as it tries to showcase its technological prowess.

"Various countries are accelerating trials and the launch of new services using (4K and 8K) technologies," said Katsuaki Watanabe, a former Toyota president and chairman emeritus of NexTV-F, which is leading the consortium behind the test.

"Japanese industry has to survive in this severe environment," he added.

A Panasonic employee demonstrates a 4K-capable wearable camcorder at the launch of 4K high-definition technology in Tokyo on June 2, 2014

Private broadcasters are reportedly cautious about the huge investment required to film and broadcast 4K-quality programmes.

But struggling Japanese electronics makers are pinning their hopes on sales of 4K televisions as tough overseas competition and razor-thin margins in the lower end of the business dent their finances.

Last month Sony president Kazuo Hirai pointed to stronger sales of its 4K ultra high-resolution TVs, which tend to have better profit margins than lower-end models, as a way to rescue its loss-making television unit.

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1 / 5 (3) Jun 02, 2014
Trying to get people to buy something (in this case 4K/8K TVs) that they don't really want nor need is equivalent to swindling the populace.

Try doing a blind test of 2K vs 4K or 8K in a normal sized TV, and see what percentage of the population can really tell the difference. I'll bet less than 10% can.
1 / 5 (3) Jun 02, 2014
I agree.

The dumb thing is this will also spill into the computer monitors market. Already computer screens have growna nd grown and you need more and more powerful video cards,f or no real reason other than people thing "bigger numbers are better".

Video games run slower than every even though you have cards 100 times more powerful, and you vidually can't een tell the difference between minimum and maximum setting, except in slow-down terms.

So I get sick of the constant "increase the numbers" crap in television and gaming.

Color depth and resolution are more than enough already. They should leave the crap alone, and concentrate on fixing things like heat waste or eye strain.
5 / 5 (2) Jun 02, 2014
Of course you can tell the difference. You should take a look to 4K Televisions at any shopping center. They image quality is amazing, much much better than HD televisions. The difference is huge!. A different problem is the lack of content, but not in Japan if they start emissions now.

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