Disney adding Marvel heroes to 'Infinity' game

Apr 30, 2014

Buzz Lightyear, meet Captain America.

Walt Disney Co. is adding several Marvel superheros to its toys-meets-game series "Disney Infinity." The company announced plans to bring such characters as Captain America, Iron Man and Thor to a new installment of the game.

Disney acquired Marvel Entertainment in 2009.

"Infinity" utilizes real-life toy figures to depict Disney personalities in a sprawling virtual toy box where those characters can do things like race vehicles, create and play games and construct buildings, as well as embark on adventures in their own realms. Each figure stores and transmits the character's history through a reader.

Disney Interactive president Jimmy Pitaro says 3 million "Infinity" starter parks have been sold, and the franchise has generated $500 million in sales since it launched last year.

Explore further: Mobile app could speed O'Hare passport lines

Related Stories

Disney prepares a toy offensive with 'Infinity'

Aug 12, 2013

With cartoony posters plastering the walls and toy figures standing at attention on nearly every flat surface, a once ordinary conference room on Disney's Glendale campus has been transformed into the colorful ...

Disney unveils own 'Skylanders'-like franchise

Jan 15, 2013

Captain Jack Sparrow driving Cinderella's carriage? Mr. Incredible swinging the Queen of Hearts' flamingo mallet? Sulley from "Monsters, Inc." galloping around on Bullseye from "Toy Story"? Those are just ...

Review: 'Disney Infinity' invites you to dream big

Aug 19, 2013

In ancient times B.V.G. (Before Video Games), here's how kids played: Take all your toys—dolls, soldiers, cars, blocks, that thing you got from a cereal box—and dump them on the floor. Forget about logic ...

YouTube, Disney teaming up

Nov 08, 2011

YouTube and The Walt Disney Co. announced on Monday they are teaming up to produce an original video series and feature "family-friendly" Disney programming on the popular video-sharing site.

Recommended for you

Google's Waze app to alert kidnappings in LA

Apr 22, 2015

Alerts about hit-and-runs and kidnappings in Los Angeles will soon pop up on traffic app Waze, along with road closure information, the West Coast city's mayor said.

How the first smart shopping mall in Europe works

Apr 21, 2015

Researchers from Zendos Tecnología and the IMDEA Networks Institute have developed an innovative tool to analyze the behavior of customers and visitors to shopping malls. The result is a technological platform called Ubicua ...

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.