Japanese bra only unhooks for true love, say makers

Jan 28, 2014
This handout illustration released by Japan's lingerie maker Ravijour on January 23, 2014 shows the high-tech bra "True Love Tester" which the manufacturers claim will only unlock when the wearer is really in love

In a long-awaited fusion between hot-blooded hormones and cold-headed engineering, a Japanese lingerie company has produced a bra they claim will only unlock when the wearer is really in love.

The "True Love Tester" uses sensors and a special gadget linked to a mobile device to analyse the pattern and speed of the user's heart beat in the heat of the moment.

If the app determines the woman's feelings are for real, the clasp at the front pops open to allow matters between lovers to take their course.

The is a gimmick by lingerie brand Ravijour, which says it is not for sale, but forms part of a publicity campaign for the marque's 10th anniversary.

"We wanted to do something that wouldn't just appeal to people who wear our products, but also to lift the romantic mood between men and women," spokeswoman Yuka Tamura said.

In a promotional video, viewers are shown how the glittering gold lame bra conceals sensors placed inside the cup, which send wireless signals to a smartphone.

The app studies the heart's changing pattern and the duration of the change, which the makers say will allow it to distinguish between activities as diverse as jogging and flirting, where a woman's requirements of her bra are quite distinct.

In a promotional video clip, a toned model stands in a dimly lit studio wearing only her underwear, which keeps the insistent alpha male at bay because he cannot unhook the clasp.

It is "a revolutionary bra that knows truly how women feel," the video says.

The video can be seen below:

This video is not supported by your browser at this time.


Explore further: Southampton researchers help develop smart bra to measure mood to prevent over-eating

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antialias_physorg
not rated yet Jan 28, 2014
"We wanted to do something that wouldn't just appeal to people who wear our products, but also to lift the romantic mood between men and women,"

I dunno. How does a 'replace battery' sign lift the romantic mood.

This is just a very japanese gadget: "Whatever the problem, throw technology at it - whether it makes sense or not."
Sinister1812
not rated yet Jan 28, 2014
And how does this thing decide who's compatible? I'm calling BS on this one