Flagship Motorola smartphone headed for Europe

Jan 14, 2014

Motorola announced Tuesday that its flagship Moto X smartphone is heading for Europe.

Moto X will arrive in France, Britain and Germany with the start of February, according to the Google-owned firm.

"At Motorola our roots are deep in mobile hardware—we invented mobile communications," Motorola Mobility UK general manager Andrew Morley said in a statement.

"Now, as a Google company, we've become the kind of company that can build a 4G smartphone like Moto X," he continued. "It fuses our history of mobile innovation with the best of Google services."

Prices in Britain will range from 25 pounds ($41) per month on contract to 380 pounds total without a SIM card, according to Motorola.

The price will be 429 euros ($586) in France.

Moto X launched in the United States last year.

A low-cost version of the smartphone, the Moto G, is already sold internationally.

Both Motorola smartphones are powered by Google Android software.

Motorola is pushing all the buttons to regain prominence in the smartphone market, including aggressive pricing, according to chief executive Dennis Woodside.

Woodside, in an interview with AFP last week on the sidelines of the Consumer Electronics Show in Las Vegas, said the Google-owned unit is seeking to gain ground against rivals including Apple and Google.

Since being acquired by Google, Motorola has introduced the flagship Moto X handset in the United States and the Moto G, a less expensive phone geared to cost-conscious consumers worldwide.

"There will be different phones at different price points but we're going to be very aggressive there," Woodside said.

"When we priced Moto X at $399 in the US as a promotion, we sold tens of thousands of units in a matter of eight minutes."

The Moto X was originally introduced at $599 unlocked, without a contract, while the Moto G was priced at $179 in the US.

Motorola's Moto X is unveiled on August 1, 2013 at a news conference in New York

Motorola, once among the leaders in the , has been struggling in recent years as makers like Apple and Samsung grab most of the market share and profits.

"This is a business where scale matters and what's been really important for us to start putting products out there that we're excited about and get consumers excited about. That's what we've done with Moto X and Moto G," he added.

Woodside declined to provide specific sales figures but maintained that since launching the Moto X and Moto G, "we are seeing our best days ever for smartphones."

Explore further: Motorola unveils three smart phones for return to China

add to favorites email to friend print save as pdf

Related Stories

Motorola unveils 'affordable' Moto G smartphone

Nov 13, 2013

Google-owned Motorola Mobility on Wednesday unveiled the Moto G, aimed at the half-billion consumers around the world, many in emerging markets, who want a smartphone without a high price tag.

Google coming out with two new Android phones

May 31, 2013

Google revealed Thursday that it has two new sophisticated Android smartphones in the works, one of which will have the unprecedented distinction of being made in the United States.

Recommended for you

Standalone wireless info display device an easy fit

Jan 25, 2015

A Latvian team has come up with a good-looking WiFi display device, connecting to the Internet using WiFi, which runs on a high-capacity built-in battery and tracks what's important to you. This is a standalone ...

Technology improves avalanche gear for backcountry skiers

Jan 25, 2015

As outdoor recreation companies increasingly cater to skiers and snowboarders who like to venture beyond the groomed slopes at ski resorts and tackle backcountry terrain, they've put a special emphasis on gear and equipment ...

Your future office desk may remind you, hey, to move it

Jan 23, 2015

Workers in all industries know by now that having a "desk" job might have its perks but frequent exercise is not one of them. Ample warnings from health experts have been headlined in the press reminding ...

Hands-on with Microsoft's hologram device

Jan 23, 2015

Microsoft didn't use skydivers or stunt cyclists to introduce what it hopes will be the next big leap in computing technology. Instead, with its new HoloLens headset, the company is offering real-world examples ...

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.