Apple buys analytics firm for $200 mn: report (Update)

Dec 02, 2013
The Apple logo hangs in front of an Apple store on July 23, 2013 in New York City

Apple has acquired social media analytics firm Topsy for more than $200 million, The Wall Street Journal reported Monday.

The newspaper, citing sources familiar with the deal, said it was unclear how Apple planned to use the firm but that it could be related to Apple's new streaming music service.

Apple did not specifically comment on the report, but a spokeswoman said in a statement: "Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans."

Topsy, according to the report, is among a handful of Twitter partners which has access to the full range of data from the fast-growing messaging platform.

Earlier this year, Topsy said it had created a searchable index of all the publicly available tweets ever made, to be available for marketers and others.

Topsy did not respond to a request for comment.

Topsy describes itself as a company "with the only full-scale index of the public social web," to help its customers "instantly analyze any topic, term or hashtag across years of conversations on millions of web sites."

The data can be used to analyze the effectiveness of a social media ad campaign, for example.

Danny Sullivan, analyst at Search Engine Land, said Topsy "is about the only decent third-party Twitter search service to have survived, in recent years."

"Topsy's access to Twitter's 'firehose' of tweets and focus on providing search results and analytical tools make it even more robust than Twitter's own Twitter Search, for some queries," Sullivan said in a blog post.

But Sullivan said it's not clear if Twitter will continue to give Topsy "a sweetheart deal" for access under Apple's ownership. He said that Topsy had become "the definitive Twitter search engine" and was likely sought by Twitter itself.

Apple had a music-oriented social network called Ping, but shuttered that last year as it created sharing options through Facebook and Twitter.

Explore further: China's Xiaomi raises more than $1 bn in funding

add to favorites email to friend print save as pdf

Related Stories

Twitter IPO looks imminent, at higher price

Nov 06, 2013

Twitter was on the verge of revealing the price of its stock offering Wednesday, giving the popular messaging platform a value of around $15 billion, media reports said.

Facebook to use Twitter hashtag style

Mar 14, 2013

Facebook is preparing to take on Twitter by adopting the messaging service's iconic hashtag symbol, The Wall Street Journal reported Thursday.

Facebook, Twitter battle in 'real-time' arena

Sep 25, 2013

Want to see what people are saying online, right now, about the newest iPhone software? You could always search for "#iOS7" on Twitter. But now you can also click the same hashtag on Facebook.

Recommended for you

China's Xiaomi raises more than $1 bn in funding

17 hours ago

China's top smartphone seller Xiaomi Corp. is raising more than $1 billion in a fresh round of funding, a move which would raise its valuation above $45 billion, a report said Sunday.

Why the Sony hack isn't big news in Japan

Dec 20, 2014

Japan's biggest newspaper, Yomiuri Shimbun, featured a story about Sony Corp. on its website Friday. It wasn't about hacking. It was about the company's struggling tablet business.

Sony faces 4th ex-employee lawsuit over hack

Dec 20, 2014

A former director of technology for Sony Pictures Entertainment has sued the company over the data breach that resulted in the online posting of his private financial and personal information.

Sony tells AFP it still plans movie release

Dec 20, 2014

Sony Pictures boss Michael Lynton denied Friday the Hollywood studio has "caved" by canceling the release of "The Interview," and said it still hoped to release the controversial film.

2012 movie massacre hung over 'Interview' decision

Dec 19, 2014

When a group claiming credit for the hacking of Sony Pictures Entertainment threated violence against theaters showing "The Interview" earlier this week, the fate of the movie's big-screen life was all but ...

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.