Court rules Apple, local firm can use iPhone in Brazil

Sep 25, 2013
The 3G iPhone from Brazil's Gradiente company is pictured at a store in Eldorado shopping center in Sao Paulo, Brazil, on February 16, 2013.

A court has ruled that Apple can use the trademark iPhone in Brazil, ending the exclusive rights Brazilian firm Gradiente had been given by INPI, the Latin American nation's intellectual property office.

Judge Eduardo de Brito Fernandes ruled that the INPI must end the exclusive rights to that name that had been formally held by Brazil's IGB Electronica, Gradiente's owner.

Last December, the Brazilian company launched a "Gradiente " which is actually an Android-run smartphone.

The judge ruled that both companies could legally use the name in Brazil.

But he stressed that Apple's iPhone is "world renowned" and that allowing Gradiente to use the without restrictions would be unfair to Apple since "all the (Apple) product's renown and client following have been built on its performance and excellence as a product."

Apple in 2007 was denied the trademark in Brazil because Gradiente had requested it in 2000.

Explore further: eBay launches Brazil fashion app

add to favorites email to friend print save as pdf

Related Stories

Apple loses rights to iPhone trademark in Brazil

Feb 13, 2013

Regulators in Brazil on Wednesday rejected Apple's application to register its iPhone trademark in the country, having already recognized a local manufacturer's claim to the name.

Analyst: Apple could pay for Brazil iPhone brand

Dec 27, 2012

Apple Inc. likely will have to pay a Brazilian company for the right to use the iPhone brand in Latin America's biggest country, a Brazilian telecommunications analyst said Thursday.

eBay launches Brazil fashion app

Sep 18, 2013

US online distributor eBay on Wednesday said it had launched a Portuguese-language version of its Moda fashion app in Brazil as the company aims to tap into Latin America´s largest economy.

Shanghai court throws out case against Apple

Feb 23, 2012

A court in Shanghai threw out a civil case against Apple Inc on Thursday, citing a lack of evidence in a trademark dispute and ruled the US computer giant could continue iPad sales in the city.

Recommended for you

Ticketfly buying WillCall for on-premise data

Aug 21, 2014

Ticketfly Inc., a San Francisco-based technology company among several posing a challenge to Ticketmaster, is acquiring WillCall Inc., a crosstown rival that turns your smartphone into a mobile wallet at live events.

HP revenue inches up after years of decline

Aug 20, 2014

Hewlett-Packard on Wednesday reported that its quarterly revenue rose for the first time in three years, nudged by improved computer sales everywhere except Russia and China.

Restaurants experimenting with pay-in-advance tickets

Aug 20, 2014

With restaurant patrons increasingly jumping on the Internet to make reservations, some high-end eateries here and across the country are adding a new tech wrinkle: having their clientele pay for their meal in advance using ...

Chip maker Infineon to buy California firm for $3B (Update)

Aug 20, 2014

German chip maker Infineon Technologies AG says it has agreed to pay $3 billion in cash for California-based semiconductor firm International Rectifier, which produces power-management components used in everything from cars ...

User comments : 0