Court rules Apple, local firm can use iPhone in Brazil

Sep 25, 2013
The 3G iPhone from Brazil's Gradiente company is pictured at a store in Eldorado shopping center in Sao Paulo, Brazil, on February 16, 2013.

A court has ruled that Apple can use the trademark iPhone in Brazil, ending the exclusive rights Brazilian firm Gradiente had been given by INPI, the Latin American nation's intellectual property office.

Judge Eduardo de Brito Fernandes ruled that the INPI must end the exclusive rights to that name that had been formally held by Brazil's IGB Electronica, Gradiente's owner.

Last December, the Brazilian company launched a "Gradiente " which is actually an Android-run smartphone.

The judge ruled that both companies could legally use the name in Brazil.

But he stressed that Apple's iPhone is "world renowned" and that allowing Gradiente to use the without restrictions would be unfair to Apple since "all the (Apple) product's renown and client following have been built on its performance and excellence as a product."

Apple in 2007 was denied the trademark in Brazil because Gradiente had requested it in 2000.

Explore further: Visa, MasterCard moving into mobile pay in Africa

add to favorites email to friend print save as pdf

Related Stories

Apple loses rights to iPhone trademark in Brazil

Feb 13, 2013

Regulators in Brazil on Wednesday rejected Apple's application to register its iPhone trademark in the country, having already recognized a local manufacturer's claim to the name.

Analyst: Apple could pay for Brazil iPhone brand

Dec 27, 2012

Apple Inc. likely will have to pay a Brazilian company for the right to use the iPhone brand in Latin America's biggest country, a Brazilian telecommunications analyst said Thursday.

eBay launches Brazil fashion app

Sep 18, 2013

US online distributor eBay on Wednesday said it had launched a Portuguese-language version of its Moda fashion app in Brazil as the company aims to tap into Latin America´s largest economy.

Shanghai court throws out case against Apple

Feb 23, 2012

A court in Shanghai threw out a civil case against Apple Inc on Thursday, citing a lack of evidence in a trademark dispute and ruled the US computer giant could continue iPad sales in the city.

Recommended for you

Visa, MasterCard moving into mobile pay in Africa

19 hours ago

Americans may just be getting used to mobile pay, but consumers in many African countries have been paying with their phones for years. Now payment processors Visa and MasterCard want to get a slice of that market, and are ...

Wireless show highlights: Eyes on Apple, Blackberry

20 hours ago

As a major wireless show continues this week in Barcelona, Spain, Apple is highlighting the capabilities of its iPhone cameras with a gallery of photos taken by its users around the world.

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.