Samsung sees 10 percent growth in PC sales

Oct 24, 2012 by Youkyung Lee
Media persons look at Samsung Electronics Co.'s ATIV smart PC which is powered by a new version of Microsoft's Windows operating system, before a media briefing in Seoul, South Korea, Wednesday, Oct. 24, 2012. Samsung Electronics said Wednesday it expects 10 percent growth in PC sales by volume this year as it bets on new PCs that are hybrids of laptops and tablets to lift sluggish PC demand. (AP Photo/Lee Jin-man)

(AP)—Samsung Electronics Co. said Wednesday it expects 10 percent growth in PC sales by volume this year as it bets on new PCs that are hybrids of laptops and tablets to lift sluggish PC demand.

Samsung's PC team chief said the company hopes the ATIV series of laptops and tablets, which are powered by a new version of Microsoft's Windows operating system, would help lift its sales at a difficult time for the PC industry.

"We expect a 10 percent annual growth by volume and 25 percent growth by sales this year as we increase shipments and introduce premium products," Samsung's Executive Vice President Nam Seong-woo said at a media briefing.

Samsung is among the many global PC makers hoping that Windows 8 will help them lure back consumers who have flocked to smartphones and tablets.

Research firms have scaled back their forecasts for annual PC sales because of the weak global economy, which is pressuring corporate spending, and heightened competition from makers of smartphones and tablet PCs. IHS iSuppli said worldwide PC shipments will post the first decline in 11 years in 2012.

In addition to other Windows 8 products by Lenovo, Hewlett-Packard and Sony, Samsung's ATIV series also faces competition from Samsung's own Galaxy series of smartphones and tablets that fueled Samsung's rise as the world's top-selling manufacturer of mobile devices.

Samsung tried to remain upbeat about the PC market.

"Some say it is the post-PC era. But it is the new era for PCs that is emerging," Nam said. "Smart PCs should be seen as one of the mobile devices."

Powered by Windows 8, the ATIV Smart PCs support touch-based features such as tapping and swiping the 11.6-inch screen to start programs. It comes with a detachable keyboard and Samsung added a digital pen and note-taking software to attract tablet PC buyers.

Samsung is starting sales of the ATIV Smart PCs later this week when other Windows 8 devices will go on sale globally.

Explore further: AOL to feed more video, news to Microsoft's MSN

not rated yet
add to favorites email to friend print save as pdf

Related Stories

Lenovo overtakes HP as biggest PC maker

Oct 10, 2012

Worldwide shipments of PCs fell sharply in the third quarter, as some consumers spent their electronics dollars on smartphones and tablets and others held off for a new version of Windows.

Research firm cuts 2011 PC sales forecast

Jun 06, 2011

(AP) -- Research firm International Data Corp. expects sales of personal computers to grow 4.2 percent this year, down from a previous forecast of 7.1 percent.

Samsung unveils computers running on Windows 8

Jun 05, 2012

South Korea's Samsung Electronics unveiled notebook and tablet computers running on Windows 8 Tuesday, the latest firm to showcase products that use Microsoft's eagerly-awaited new operating system.

Recommended for you

What's PayPal's first solo move?

1 hour ago

PayPal's impending split from long-time partner eBay Inc. will ratchet up its appeal to online retail competitors such as Amazon.com and give it the freedom to aggressively take on new mobile pay challeng ...

AOL to feed more video, news to Microsoft's MSN

6 hours ago

AOL will provide Microsoft's MSN with more video and additional news stories from popular sites such as The Huffington Post and TechCrunch in an expansion of a deal aimed at selling more digital advertising.

Microsoft to tap $2-trillion Indian cloud market

10 hours ago

Microsoft announced plans Tuesday to offer its commercial cloud services from Indian data centres as it seeks to tap what it calls a $2-trillion market in the country where Internet use is growing rapidly.

User comments : 0