Obama gets sudden spike in Facebook 'likes'

October 10, 2012

US President Barack Obama got an exceptional spike of more than one million "likes" on Facebook this week in his battle with Republican Mitt Romney in the social media space, a monitoring site showed.

The Inside website that tracks the social showed Obama gained some 1.1 million "likes" on Tuesday in the largest single-day total for either candidate in a tracking chart that goes back to early September.

Until then, the largest one-day total for either candidate had been 189,000 for Obama last week.

There was no indication from the Obama campaign of any new ad strategy for Facebook, but analysts said there are ways to boost visibility on Facebook through so-called "sponsored" posts, which are paid messages.

"There are a variety of ways to get spikes on Facebook, from contests to really being active to events happening in public," said Alan Rosenblatt, a longtime consultant who follows social media with the Center for American Progress Action Fund.

Rosenblatt said both candidates appear to be using Facebook "quite effectively."

"You can pay relatively small amounts of money to push out your message not just to friends. When you pay for a promoted post you can target your friends, or you can target friends of friends to reach out to new people.

Rosenblatt said some of the likes might have been from supporters in response to Obama's weak debate performance last week or a reaction to the flap over Romney's comments about the furry public Big Bird.

Because Obama already has a large presence on Facebook, "he could ... potentially reach millions."

Obama has a far greater social media presence than Romney.

The president has more than 30.6 million "likes" on Facebook, compared to 8.8 million for Romney. Meanwhile, Obama has some 20.7 million Twitter followers to 1.3 million for his opponent. Obama also leads on other social media such as Google+, and Pinterest.

But Charlene Li said the numbers are misleading because "Obama has had four years as candidate and president to gather his followers," and that "what will matter in this election is how engaged these followers are."

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5 comments

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Caliban
3.7 / 5 (3) Oct 10, 2012

Uh-oh!!

Now, who I'm s'posed to believe --Pew or Facebook?!?!?!

But technology analyst Charlene Li said the numbers are misleading because "Obama has had four years as candidate and president to gather his followers," and that "what will matter in this election is how engaged these followers are."


Oh, so that means that polls are only as good as their sampling methods and interpretive methodology?

Gosh --and all this time, I thought that they were pure, objective Truth.

Boy, have I ever been a moron!!!

jonnyboy
1.7 / 5 (6) Oct 10, 2012
f&**(ing bs
Tewk
1.5 / 5 (8) Oct 10, 2012
A Leftist spend all his/her time/creative energy into trying to manipulate others into buying a bad idea rather than simply developing a better idea and letting that sell itself.
gmurphy
3.7 / 5 (3) Oct 11, 2012
@Tewk, spending a lot of time trying to manipulate others into buying a bad idea...like declaring war on Iraq!, remember?, WMDs?. Of course that was Bush, he was simply a conduit for divine purpose :P
freethinking
1.6 / 5 (7) Oct 11, 2012
Come on everyone. Could facebook be on Obama's Ministry of Truth? Obama's Ministry of Truth is just as reliable as China's is. So there is no manipulation of election polls, none.... Obama has the support of 98% of the population, has more facebook friends than anyone on earth, it was the video's fault for the terrorist, I mean spontanious uprising that killed 4 Americans, I mean uh... forget killed... ummm... nothing bad happened to any Americans... the unemployment rate is now at 1%, but we still need stimulas, gas prices are the lowest ever and IF they are high it's not the fault of Obama and his policies, the world is now more at peace than when Obama took office so he is a great world leader, who leads from behind Muslim terrorists.... I mean freedom fighters... I mean freedom loving non violent people.

Boy progressives at Obamas misistry of truth have a hard time keeping a straight face....

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