Obama gets sudden spike in Facebook 'likes'

Oct 10, 2012

US President Barack Obama got an exceptional spike of more than one million "likes" on Facebook this week in his battle with Republican Mitt Romney in the social media space, a monitoring site showed.

The Inside website that tracks the social showed Obama gained some 1.1 million "likes" on Tuesday in the largest single-day total for either candidate in a tracking chart that goes back to early September.

Until then, the largest one-day total for either candidate had been 189,000 for Obama last week.

There was no indication from the Obama campaign of any new ad strategy for Facebook, but analysts said there are ways to boost visibility on Facebook through so-called "sponsored" posts, which are paid messages.

"There are a variety of ways to get spikes on Facebook, from contests to really being active to events happening in public," said Alan Rosenblatt, a longtime consultant who follows social media with the Center for American Progress Action Fund.

Rosenblatt said both candidates appear to be using Facebook "quite effectively."

"You can pay relatively small amounts of money to push out your message not just to friends. When you pay for a promoted post you can target your friends, or you can target friends of friends to reach out to new people.

Rosenblatt said some of the likes might have been from supporters in response to Obama's weak debate performance last week or a reaction to the flap over Romney's comments about the furry public Big Bird.

Because Obama already has a large presence on Facebook, "he could ... potentially reach millions."

Obama has a far greater social media presence than Romney.

The president has more than 30.6 million "likes" on Facebook, compared to 8.8 million for Romney. Meanwhile, Obama has some 20.7 million Twitter followers to 1.3 million for his opponent. Obama also leads on other social media such as Google+, and Pinterest.

But Charlene Li said the numbers are misleading because "Obama has had four years as candidate and president to gather his followers," and that "what will matter in this election is how engaged these followers are."

Explore further: Google to help boost Greece's tourism industry

add to favorites email to friend print save as pdf

Related Stories

Obama pokes Facebook founder over necktie

Apr 21, 2011

US President Barack Obama faces a debt crisis, angry Republicans, and a hard fight to reelection -- but at least, he noted Wednesday, he got Facebook's youthful founder to dress up.

Campaign web wars 2.0: can Republicans strike back?

May 06, 2012

Tired of playing catch-up to the Obama Internet juggernaut, Republicans have rolled out a one-stop online shop for conservative activism which they hope will help them capture the White House.

Obama joins Google+

Nov 23, 2011

Google+, the Internet search giant's rival to Facebook, has a high-profile new member: US President Barack Obama.

Obama turns to social media again for 2012 bid

Apr 04, 2011

US President Barack Obama launched his reelection campaign with a social media barrage Monday, turning once again to the online tools that helped propel him to the White House three years ago.

Obama to answer questions at Facebook HQ

Apr 05, 2011

US President Barack Obama will answer questions submitted via Facebook during an appearance at the social network's California headquarters later this month, the White House said Tuesday.

Recommended for you

Google to help boost Greece's tourism industry

8 hours ago

Internet giant Google will offer management courses to 3,000 tourism businesses on the island of Crete as part of an initiative to promote the sector in Greece, industry union Sete said on Thursday.

Music site SoundCloud to start paying artists

15 hours ago

SoundCloud said Thursday that it will start paying artists and record companies whose music is played on the popular streaming site, a move that will bring it in line with competitors such as YouTube and Spotify.

Facebook awards 'Internet Defense Prize'

23 hours ago

Facebook awarded a $50,000 Internet Defense Prize to a pair of German researchers with a seemingly viable approach to detecting vulnerabilities in Web applications.

Twitter tries to block images of Foley killing

Aug 20, 2014

Twitter and some other social media outlets are trying to block the spread of gruesome images of the beheading of journalist James Foley by Islamic State militants, while a movement to deny his killers publicity ...

User comments : 5

Adjust slider to filter visible comments by rank

Display comments: newest first

Caliban
3.7 / 5 (3) Oct 10, 2012

Uh-oh!!

Now, who I'm s'posed to believe --Pew or Facebook?!?!?!

But technology analyst Charlene Li said the numbers are misleading because "Obama has had four years as candidate and president to gather his followers," and that "what will matter in this election is how engaged these followers are."


Oh, so that means that polls are only as good as their sampling methods and interpretive methodology?

Gosh --and all this time, I thought that they were pure, objective Truth.

Boy, have I ever been a moron!!!

jonnyboy
1.7 / 5 (6) Oct 10, 2012
f&**(ing bs
Tewk
1.5 / 5 (8) Oct 10, 2012
A Leftist spend all his/her time/creative energy into trying to manipulate others into buying a bad idea rather than simply developing a better idea and letting that sell itself.
gmurphy
3.7 / 5 (3) Oct 11, 2012
@Tewk, spending a lot of time trying to manipulate others into buying a bad idea...like declaring war on Iraq!, remember?, WMDs?. Of course that was Bush, he was simply a conduit for divine purpose :P
freethinking
1.6 / 5 (7) Oct 11, 2012
Come on everyone. Could facebook be on Obama's Ministry of Truth? Obama's Ministry of Truth is just as reliable as China's is. So there is no manipulation of election polls, none.... Obama has the support of 98% of the population, has more facebook friends than anyone on earth, it was the video's fault for the terrorist, I mean spontanious uprising that killed 4 Americans, I mean uh... forget killed... ummm... nothing bad happened to any Americans... the unemployment rate is now at 1%, but we still need stimulas, gas prices are the lowest ever and IF they are high it's not the fault of Obama and his policies, the world is now more at peace than when Obama took office so he is a great world leader, who leads from behind Muslim terrorists.... I mean freedom fighters... I mean freedom loving non violent people.

Boy progressives at Obamas misistry of truth have a hard time keeping a straight face....