US newspapers gain online, but print lags

Oct 31, 2012
US daily newspapers gained online readers over the past six months, but not enough to make up for declining print circulation, industry data showed.

US daily newspapers gained online readers over the past six months, but not enough to make up for declining print circulation, industry data showed Tuesday.

The Audit Bureau of Circulations (ABC) said that in the six months to September 30, overall circulation—a measure including both print and digital—fell 0.2 percent for dailies and rose 0.6 percent for Sunday editions.

The industry group said digital circulation now accounts for 15.3 percent of newspapers' total circulation mix, up from 14.2 percent earlier this year and 9.8 percent in September 2011.

Digital circulation includes tablet and smartphone apps, online replicas, metered or restricted-access websites, or e-reader editions.

The ABC this year began counting both digital and print readers in calculating circulation for the 613 dailies and 528 Sunday newspapers.

Under this system, The was the top US daily with 1.5 million print editions and 794,000 digital readers, for a total of 2.23 million. That was up 9.4 percent from a year ago.

was the top newspaper for print only with a circulation of 1.6 million, but with only 86,000 online readers, it was number two overall at 1.7 million.

The New York Times was number three overall with digital readership of 896,000, and print circulation of 717,000. It was the only major daily where digital readership topped that of print and its total circulation was up 40 percent over the past year to 1.15 million.

The Times last year began charging readers for full access to the newspaper's website. The Wall Street Journal also charges for online access to WSJ.com and many other newspapers are implementing "paywalls" or metered access.

The was the number four US daily with a circulation of 641,000, including 454,000 in print.

Fifth largest was the New York Daily News, followed by the San Jose Mercury News, , , Chicago Sun-Times and .

The New York Times remained the top Sunday newspaper with total average circulation of just over 2.1 million, including more than 850,000 digital.

Explore further: Unlocking the geoblock with VPNs

add to favorites email to friend print save as pdf

Related Stories

US newspaper group moves toward 'paywalls'

Jul 27, 2012

McClatchy Co., one of the largest US newspapers group, said Friday it would begin moving toward paywalls for its news websites in response to the industry's economic woes.

US newspaper circulation drops five percent

Oct 25, 2010

Average daily US newspaper circulation fell 4.99 percent during the six months ending on September 30 compared with the same period a year ago, the Audit Bureau of Circulations (ABC) said.

US newspaper ad revenue down 7.3% in 2011

Mar 16, 2012

US newspaper advertising revenue fell 7.3 percent last year to $23.94 billion, according to figures released Thursday by the Newspaper Association of American, continuing a six-year slide.

Recommended for you

Unlocking the geoblock with VPNs

45 minutes ago

In recent months there have been many reports of Australians covertly signing up for the US streaming service Netflix, using fake postcodes and software workarounds to fool its geo-blocking system.

Twitter-funded lab to seek social media insights

14 hours ago

A new Twitter-funded research project unveiled Wednesday, with access to every tweet ever sent, will look for patterns and insights from the billions of messages sent on social media.

Facebook makes peace with gays over 'real names'

16 hours ago

Facebook on Wednesday vowed to ease its "real names" policy that prompted drag queen performers to quit the social network and sparked wider protests in the gay community and beyond.

User comments : 0