French online classifieds exceed print: study

Oct 09, 2012
A Parisian newstand. French online classified advertisements exceeded ads in print publications for the first in 2011, the Xerfi-Percepta market research firm said on Tuesday, but warned of a slowdown of spectacular growth.

French online classified advertisements exceeded ads in print publications for the first in 2011, the Xerfi-Percepta market research firm said on Tuesday, but warned of a slowdown of spectacular growth.

"While online classifieds jumped by 17 percent last year, print classifieds fell by 2.6 percent from 2010," a Xerfi-Percepta study said.

"The Internet now accounts for 51 percent of the 1.3-billion-euro market, compared to 7 percent in 2003," it added.

The emergence of online classifieds has hurt newspapers in many parts of the world, with the small advertisements for employment, romance, housing and cars having been a key source of revenue.

Xerfi-Percepta estimated the online classified market last year at 669 million euros against 635 for the print classified market, for a total of 1.304 billion euros ($1.69 billion).

Xerfi said the of the free-print classified magazines sector had also helped push online classifieds ahead.

It noted however that the online classifieds sector was not immune to the , and expected a slowdown in growth through 2015, when it is expected to hit 700 million euros.

Explore further: Apple Pay rival defends service, exclusivity (Update)

add to favorites email to friend print save as pdf

Related Stories

US newspaper ad revenue down 7.3% in 2011

Mar 16, 2012

US newspaper advertising revenue fell 7.3 percent last year to $23.94 billion, according to figures released Thursday by the Newspaper Association of American, continuing a six-year slide.

US newspaper ad revenue down 27% in 2009: NAA

Mar 25, 2010

US newspaper advertising revenue plunged more than 27 percent last year, with both print and online registering double-digit declines, the Newspaper Association of America said.

Facebook Adds 'Marketplace' of Classified Ads

May 12, 2007

Facebook members looking to rid themselves of couches, find an apartment or score concert tickets no longer have to leave the confines of the social networking site as Facebook on Friday launched its own classifieds section, ...

Whitman pledges not in Craigslist contract

Dec 11, 2009

(AP) -- Assurances that former eBay CEO Meg Whitman gave Craigslist's officials before eBay bought into the online classifieds company were never put in writing, the founder of Craigslist acknowledged Friday.

Recommended for you

Lenovo wraps up purchase of Motorola phone unit

3 hours ago

Lenovo Group announced the completion of its acquisition of Motorola Mobility from Google Inc. on Thursday in a move aimed at making the Chinese computer maker a global smartphone brand.

Baidu profit up 27 percent as mobile grows

6 hours ago

Chinese search engine Baidu Inc. said Thursday its quarterly profit rose 27 percent as user traffic for its mobile operation surpassed passed its desktop computer-based search business.

Samsung vows changes after mobile profit plunges

7 hours ago

Samsung Electronics Co. admitted erring in its smartphone strategy and vowed Thursday to overhaul its handset lineup after profit from those devices tumbled last quarter to the lowest in more than three years.

WhatsApp founders own nearly $9B in Facebook stock

7 hours ago

WhatsApp founders Jan Koum and Brian Acton received 116 million shares of Facebook stock currently worth nearly $9 billion when they sold their unprofitable messaging service to the social networking leader earlier this month.

User comments : 0

Please sign in to add a comment. Registration is free, and takes less than a minute. Read more

Click here to reset your password.
Sign in to get notified via email when new comments are made.