French online classifieds exceed print: study

Oct 09, 2012
A Parisian newstand. French online classified advertisements exceeded ads in print publications for the first in 2011, the Xerfi-Percepta market research firm said on Tuesday, but warned of a slowdown of spectacular growth.

French online classified advertisements exceeded ads in print publications for the first in 2011, the Xerfi-Percepta market research firm said on Tuesday, but warned of a slowdown of spectacular growth.

"While online classifieds jumped by 17 percent last year, print classifieds fell by 2.6 percent from 2010," a Xerfi-Percepta study said.

"The Internet now accounts for 51 percent of the 1.3-billion-euro market, compared to 7 percent in 2003," it added.

The emergence of online classifieds has hurt newspapers in many parts of the world, with the small advertisements for employment, romance, housing and cars having been a key source of revenue.

Xerfi-Percepta estimated the online classified market last year at 669 million euros against 635 for the print classified market, for a total of 1.304 billion euros ($1.69 billion).

Xerfi said the of the free-print classified magazines sector had also helped push online classifieds ahead.

It noted however that the online classifieds sector was not immune to the , and expected a slowdown in growth through 2015, when it is expected to hit 700 million euros.

Explore further: BofA to refund Apple Pay customers charged twice

add to favorites email to friend print save as pdf

Related Stories

US newspaper ad revenue down 7.3% in 2011

Mar 16, 2012

US newspaper advertising revenue fell 7.3 percent last year to $23.94 billion, according to figures released Thursday by the Newspaper Association of American, continuing a six-year slide.

US newspaper ad revenue down 27% in 2009: NAA

Mar 25, 2010

US newspaper advertising revenue plunged more than 27 percent last year, with both print and online registering double-digit declines, the Newspaper Association of America said.

Facebook Adds 'Marketplace' of Classified Ads

May 12, 2007

Facebook members looking to rid themselves of couches, find an apartment or score concert tickets no longer have to leave the confines of the social networking site as Facebook on Friday launched its own classifieds section, ...

Whitman pledges not in Craigslist contract

Dec 11, 2009

(AP) -- Assurances that former eBay CEO Meg Whitman gave Craigslist's officials before eBay bought into the online classifieds company were never put in writing, the founder of Craigslist acknowledged Friday.

Recommended for you

Nokia turnaround since handset unit sale continues

3 hours ago

Nokia appears to have turned around its fortunes after the sale of its ailing cellphone unit to Microsoft, reporting a third-quarter net profit of 747 million euros ($950 million), from a loss of 91 million euros a year earlier. ...

Yahoo CEO defends strategy in face of criticism

3 hours ago

Signaling her reign has reached a pivotal juncture, Yahoo CEO Marissa Mayer is trying to convince restless shareholders that the long-struggling Internet company is heading in the right direction.

Sk Hynix logs all-time high Q3 earnings

3 hours ago

SK Hynix, the world's second-largest memory chip maker, reported Thursday a record high quarterly net profit for the three months to September on strong sales and currency earnings.

User comments : 0