Amazon looks to get Kindle to schools, workers

Oct 17, 2012

(AP)—Amazon.com Inc. has launched a service to help schools and workplaces manage Kindles used by students and employees—sending out e-books or blocking certain types of activities, for example.

Called Whispercast, the free service lets businesses and schools buy and distribute books and documents to Kindles over a . This means teachers can send out books to students in their class, and businesses can send out training materials, schedules and other documents, Amazon said. Schools can also block Kindles from accessing the Web and can prevent students from being able to make purchases on the device.

Amazon said the service lets administrators register students and employees to their organizations' Kindle devices, assigning them into groups for classes, grade levels or corporate departments. They can then distribute content to these groups or configure the settings on the devices from one location.

Whispercast will let Amazon penetrate and businesses more efficiently, said analyst Sarah Rotman Epps. Many schools and individual workers are already using Kindles and Kindle Fires for and office work. With Whispercast, she added, employers can "have more control and confidence" over how the gadgets are used.

Amazon is betting that Whispercast will be useful for businesses whose employers bring their own devices to work, a growing trend especially among younger, mobile workers. Getting more Kindles into schools, meanwhile will mean more teachers and students purchasing content from Amazon, whether that is textbooks or classic literature.

Jay Marine, vice president at , said student and teacher responses to the devices "reinforced our belief that in education everything will go digital, it's just a matter of timing."

Explore further: Five features an Amazon phone might offer

5 /5 (1 vote)
add to favorites email to friend print save as pdf

Related Stories

Amazon offers to replace Orwell books on Kindles

Sep 04, 2009

(AP) -- Amazon.com Inc. is offering free books or $30 to Kindle customers whose copies of the George Orwell novels "1984" and "Animal Farm" were deleted from their electronic reading devices in July.

Analysis says $79 Kindle costs $84 to make

Nov 11, 2011

A recent analysis from IHS iSuppli determined that Amazon's $79 Kindle e-reader, which is the online retailer's cheapest Kindle thus far, costs $84.25 to make.

Recommended for you

Five features an Amazon phone might offer (Update)

17 hours ago

A report this week in The Wall Street Journal that Amazon is planning to release a smartphone has prompted industry analysts and technology blogs to muse about what the device might offer.

Sony's PlayStation 4 sales top seven million

Apr 17, 2014

Sony says it has sold seven million PlayStation 4 worldwide since its launch last year and admitted it can't make them fast enough, in a welcome change of fortune for the Japanese consumer electronics giant.

User comments : 0

More news stories

Health care site flagged in Heartbleed review

People with accounts on the enrollment website for President Barack Obama's signature health care law are being told to change their passwords following an administration-wide review of the government's vulnerability to the ...

Airbnb rental site raises $450 mn

Online lodging listings website Airbnb inked a $450 million funding deal with investors led by TPG, a source close to the matter said Friday.

Under some LED bulbs whites aren't 'whiter than white'

For years, companies have been adding whiteners to laundry detergent, paints, plastics, paper and fabrics to make whites look "whiter than white," but now, with a switch away from incandescent and fluorescent lighting, different ...